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| By Matthew Wainwright |
| Event marketers can use data to plan more personalized events that appeal to attendees, boosting attendee satisfaction and retention, customer relationships, and return on event investment.
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| The only way to ensure your content marketing efforts pay off is to create a comprehensive—and lucrative—content strategy. In this seminar, you'll learn the core elements of just such a strategy so you can successfully capitalize on the current content marketing obsession.
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2015 B2B Content Marketing Benchmarks, Budgets, and Trends
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| Two critical factors differentiate great content marketers from the rest—having a documented content marketing strategy, and following it very closely, according to the findings of the fifth annual content marketing study issued by MarketingProfs and the Content Marketing Institute.
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| By Helen Grimshaw |
| B2B marketers can no longer rely solely on traditional advertising. They need to make native advertising part of their marketing mix.
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