📋 Table of Contents

Thursday, October 19, 2023

📋 Table of Contents

1. Three Ways to Embrace Deep Personalization in Content Marketing

2. Decoding Effective Communication and Understanding Impactful Connection

3. Insights for Winning the Buyer Journey sponsored webinar

4. The Top Generative AI Tools for B2B Marketers

5. Bring in More SQLs MarketingProfs Working Webinar for PRO Members

Scroll down for more, including industry news, community goings-on, and other useful resources.

article

Three Ways to Embrace Deep Personalization in Content Marketing

Taking the humble PDF as an example, this article suggests three ways B2B marketers can embrace greater personalization—and why that matters. »

podcast

Decoding Effective Communication and Understanding Impactful Connection

In this episode of Marketing Smarts, host George B. Thomas and guest Jason Harris explore the elements that form the foundation of successful communication strategies. They discuss connection in terms of outcomes, ownership, consistency, Jason's "connect four" technique, and more. Read more and listen in. »

sponsored webinar

Insights for Winning the Buyer Journey

What resonates with today's buyers? Attitudes around hot-button issues such as privacy and social responsibility are shifting. Discover what the newest research reveals about your customers' wants and needs so your brand can meet their expectations. »

infographic

The Top Generative AI Tools for B2B Marketers

To help sort through the many options available on the market, TopRank Marketing created this infographic covering more than 30 of the best generative AI tools for B2B marketers. Check out the infographic. »

Bring in More SQLs

MarketingProfs Working Webinar for PRO Members

Does your sales team keep asking for sales qualified leads? Time to deliver! Pam Didner shows you how in Sales Enablement: Aligning Marketing and Sales. In four one-hour recordings, Pam reveals how to build a three-part sales enablement plan, create Sales-supporting content, and more. On-demand now for the PRO community.

Align Marketing and Sales

Afoot in the Neighborhood

MarketingProfs community goings-on

A brand-new AI weekly series approaches! AI for Digital Marketers is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your marketing campaigns. And it's FREE for PRO members! Join speaker Andy Crestodina for the first session on January 10. Register now to up your game with AI.

It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report.

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News You Can Use

Updates from around the industry

MyTelescope Introduces an AI-Based Platform to Help Businesses Anticipate Market Trends Financial Express

Gupshup.io Announces Next Gen Conversational Engagement Platform Martech Cube

LiveRamp Announces Identity Integration With AWS Entity Resolution Martech Cube

Galileo Introduces Corporate Credit Solution That Streamlines B2B Expense Management for Fintechs and Non-Financial Brands Business Wire

Boost Payment Solutions Announces Boost 100, a Groundbreaking Platform Purpose Built for Maximizing Card-Based Payments PR Newswire

Nisum and BigCommerce Partner to Revolutionize Global E-Commerce Experiences Newswire

Upcoming Events

OCT

From Choice to Checkout: Insights for Winning the Buyer Journey
45-minute webinar | sponsored by Vericast

OCT

How to Make Paid Social Work for B2B SaaS
45-minute webinar | sponsored by Directive Consulting

NOV

The AI Content Storm: Will You Sink or Swim?
45-minute webinar | sponsored by Canto

NOV

Aligning the Twin Hearts: Marketing and Sales
Half-day online workshop | with Pam Didner

NOV

Behind the Scenes: How We Built a Webinar Using ChatGPT
60-minute webinar | sponsored by Cvent

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