MarketingProfs Today: Accelerating Sales | Avoid Ad Fraud | B2C Content Benchmarks

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In this issue

1.	How-To: Marketing's Important Role in Accelerating Sales to Large Buying Groups
2.	Podcast: How to Avoid Losing Millions to Ad Fraud: Forensiq's Amit Joshi on Marketing Smarts
3.	PRO How-To Guide: Post-Mobilegeddon Survival Guide: Heeding Google's New Rules
4.	Survey Says: 2017 B2C Content Marketing Benchmarks, Budgets, and Trends
5.	My View: Product Marketing: Exclusivity Doesn't Always Mean a Big Price Tag

The MBA for Modern Business Leaders. The top-ranked Drexel LeBow online MBA provides students with the skills, knowledge and experience needed to develop new ideas, energize existing companies and create the future of business, today. Learn more.

How-To

Marketing's Important Role in Accelerating Sales to Large Buying Groups

By Christine Slocumb

Just five years ago, in small-to-midmarket companies, 1-2 people were typically involved in the purchase decision. In recent years, that trend has shifted; now, 3+ people must approve purchases, even those below $50,000. Read More

Podcast

How to Avoid Losing Millions to Ad Fraud: Forensiq's Amit Joshi on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Amit Joshi, director of product and data science at tech company Forensiq, explains the different types of ad fraud and how marketers can help detect and prevent ad fraud from siphoning off marketing dollars. Read More

FOR PRO Members

How-To Guide: The Post-Mobilegeddon Survival Guide: Heeding Google's New Rules

This 24-page guide will teach you how to optimize your website for mobile so that your home base can be badged "mobile friendly" and earn the search rank it deserves. Read More

Create the Future of Business with an Online MBA from Drexel. The top-ranked Drexel LeBow online MBA provides students with the skills, knowledge and experience needed to develop new ideas, energize existing companies and create the future of business, today. Learn more.

Survey Says

2017 B2C Content Marketing Benchmarks, Budgets, and Trends

By Ann Handley

Although business-to-consumer (B2C) content marketers have been more successful with their efforts this year than they were last year, many still need to slow down to give their content marketing more time—to ensure even better results via longer-term planning. Read More

My View

Product Marketing: Exclusivity Doesn't Always Mean a Big Price Tag

By Eric Layer

Most people like to feel part of an exclusive club. The brands that understand that desire can inspire people to both buy their products and adopt them as part of a personal lifestyle. Read More

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