MarketingProfs Today: Learn From Amazon | Personalization Worries | Big Life Events on Social Media

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In this issue

1.	How-To: Three Things Retailers Can Learn From Amazon Prime
2.	My View: Personalization: The Biggest Issue Keeping CMOs Up at Night
3.	PRO Seminar: How to Improve Your Writing With a Crappy First Draft
4.	Survey Says: What People Say on Social Media After Big Life Events
5.	Infographic: The Surprising Truth About Brick-and-Mortar Retailers

4 New Truths B2B Marketers Need in the Age of the Customer. The next wave of strategic advantage? Obsessive focus on customers and delivering what they want before competitors do. Learn how to think, invest and drive customer intelligence into meaningful experiences that engage and deliver value. Register now.

How-To

Three Things Retailers Can Learn From Amazon Prime

By Tom Caporaso

Amazon is the online king, trying to impose its will on retailers big and small in its quest to become "The Everything Store." What can you do to combat the threat? A look at Amazon Prime offers you three ways you can fight back. Read More

FOR PRO Members

PRO Seminar: How to Improve Your Writing With a Crappy First Draft

We'll take a close look at some of the benefits of crappy first drafts, including how they make you feel better about yourself, allow you to use momentum, and help you to plan. You'll learn to write faster, better, and more fluently. Read More

4 New Truths B2B Marketers Need in the Age of the Customer. Obsessive focus on customers and delivering what they want before competitors do will be the next strategic advantage for B2Bs. Learn how to think, invest in and drive meaningful customer experiences that engage and deliver value. Register now.

Survey Says

What People Say on Social Media After Big Life Events

By Ayaz Nanji

Which emotions do people express most often on social media when graduating, buying a home, and during pregnancy/giving birth? Read More

Quick Take

The Surprising Truth About Brick-and-Mortar Retailers [Infographic]

By Verónica Maria Jarski

In today's always-connected digital world, you probably assume that brick-and-mortar retailers aren't as popular as online ones. Read More

My View

Personalization: The Biggest Issue Keeping CMOs Up at Night

By Matt Goddard

Under pressure to "personalize" marketing, CMOs are having sleepless nights thinking about the data that should allow them to target relevant content to the right person via the right channel. Read More

event calendar

Oct 20–23	B2B Marketing Forum 2015—54 sessions, 3 keynotes, and 8 workshops
Oct 27	FREE Seminar—Event Insights & ROI: Improving the Attendee Experience
Oct 29	PRO Seminar—Social Media & SEO: Tips for Successful Integration
Nov 13	Virtual Conference—Mobile Marketing \| 3 online sessions *FREE!*

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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