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In This Issue
+ How-To: Write Hot-Button Sales Copy in a Recession
+ PRO: Build a Successful Content Marketing Program in 7 Weeks
+ Survey Says: Customers Demanding Corporate Responsibility
+ Quick Take: What Your Content Marketing Can Learn From Email
+ My View: Marketing Smarts Podcast—Unleashing Creativity
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How-To How to Write Hot-Button Sales Copy in a Recession
By Barry Densa
No matter who your customers are or what they desire, 13 human motivators, or "hot buttons," are ultimately responsible for driving sales. To boost sales, learn which motivators and human desires to tap into—and when. Read More
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PRO Content Machine: The Street Guide to Building a Successful Content Marketing Program in 7 Weeks
To succeed in content marketing, you need a plan. That's why we've created Content Machine—a 29-page how-to guide that provides a week-by-week agenda for launching your content marketing program using a strategic, systematic process. Read More
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Advertisement  Tick-tock! Flash Sale emails sent after 3pm tend to perform better than mid-day or lunchtime sales. [Download] Learn the tricks of the trade before time runs out!
Survey Says
Customers Demanding Corporate Responsibility
Consumers worldwide are demanding a higher level of social responsibility from the companies they engage with, and most are using the power of the purse to press those demands. Read More
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Quick Take
What Your Content Marketing Can Learn From Email
Want to improve your content marketing? Good email copy can teach you valuable lessons on how to craft effective content that'll get you results. Before you create your next article, whitepaper, or brochure, consider these three tips. Read More
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My View Marketing Smarts Podcast: Unleashing Creativity One Team at a Time
By Matthew T. Grant
In our latest Marketing Smarts Podcast, we talked to Alicia Arnold, senior VP of digital at Hill Holliday, about the myths surrounding creativity. At the center of our conversation was one myth: Creativity cannot be taught. Read More
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@ginidietrich Your PR Team Isn't Tracking These Metrics... But They Should Be by @thefuturebuzz https:////bit.ly/pbgn09
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Forum Today's Question
By Thaddeus.Letterbox 10/17/2011 at 8:11 PM
I work at an agency for tutors. We deduct commission from their pay. How can we get them to work for us if they'd make more money finding work on their own? Go To Question
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Oct 13-26
 MarketingProfs University LIVE—Video Marketing Made Simple
Oct 19
 FREE Seminar—The Latest Trends and Tips for Content Marketing Success sponsored by Citrix
Oct 20
 PRO Seminar—Six Rules of Location-Based Marketing with Aaron Strout and Mike Schneider
Oct 25
 FREE Seminar—B2B Nurturing: How to Prepare the Right Audiences to Buy sponsored by Bizo
Oct 27
 PRO Seminar—The Art of Sales Conversations with Mike Schultz
Nov 11
 Digital Marketing World—Email Marketing free online conference
Mar 29-30
 SocialTech 2012—Drive leads and sales Get notified when registration opens
 
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