MarketingProfs Today

Wednesday, October 18, 2023

📋 Table of Contents

1. Unlocking Untapped Potential: Six Ways to Accelerate Growth Through Existing Accounts

2. How to Build a Great Marketing Team in 2023

3. Insights for Winning the Buyer Journey sponsored webinar

4. The New Business Environment for Marketing Agencies in 2023

5. Elevate Your Thought Leadership MarketingProfs Master Class for PRO members

Scroll down for more, including industry news, community goings-on, and other useful resources.
Unlocking Untapped Potential: Six Ways to Accelerate Growth Through Existing Accounts
article
Unlocking Untapped Potential: Six Ways to Accelerate Growth Through Existing Accounts
Although acquiring new customers is needed to counterbalance inevitable attrition, it isn't the most effective way to stimulate growth. The true goldmine for revenue expansion lies in your existing accounts. »
How to Build a Great Marketing Team in 2023
video
How to Build a Great Marketing Team in 2023
Are you struggling with building a top-notch marketing team? Or maybe you're just looking to fine-tune your current one? Either way, you're in for a treat in this episode. Tune in! »
Insights for Winning the Buyer Journey
sponsored webinar
Insights for Winning the Buyer Journey
What resonates with today's buyers? Attitudes around hot-button issues such as privacy and social responsibility are shifting. Discover what the newest research reveals about your customers' wants and needs so your brand can meet their expectations. »
The New Business Environment for Marketing Agencies in 2023
research
The New Business Environment for Marketing Agencies in 2023
Many American marketing agencies are finding it harder to obtain new business this year compared with last year, according to recent research. Check out the study findings. »
Elevate Your Thought Leadership
MarketingProfs Master Class for PRO members
Want an easier way to stand out as a thought leader? Collect and present data that no one else has. Michele Linn reveals how in her Master Class, Using Research for Content and Thought Leadership—available now to the PRO community.
Stand out with unique content
Afoot in the Neighborhood
MarketingProfs community goings-on
A brand-new AI weekly series approaches! AI for Digital Marketers is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your marketing campaigns. And it's FREE for PRO members! Join speaker Andy Crestodina for the first session on January 10. Register now to up your game with AI.
It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report.
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News You Can Use
Updates from around the industry
ActiveCampaign Acquires Onesend MarTech Series
Integrate Ushers in New Era of B2B Data Privacy Protection With Data Guardian PRWeb
Intellitech Solutions Pioneers Results-Driven B2B Lead Generation EIN News
CoreChain Partners With R3 to Power Embedded B2B Payments for Banks and Digital Banking Providers Business Wire
Writerly Poised to Break the One Million User Barrier, Transforming E-Commerce SEO Along the Way MarTech Series
Post Script Media Announces Expansion and Rebrand to Latitude Media PR Newswire
Upcoming Events
OCT
19
From Choice to Checkout: Insights for Winning the Buyer Journey
45-minute webinar | sponsored by Vericast
OCT
26
How to Make Paid Social Work for B2B SaaS
45-minute webinar | sponsored by Directive Consulting
NOV
2
The AI Content Storm: Will You Sink or Swim?
45-minute webinar | sponsored by Canto
NOV
9
Behind the Scenes: How We Built a Webinar Using ChatGPT
45-minute webinar | sponsored by Cvent
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