MarketingProfs Today: Event Marketing | Teens' Top Social Networks | 10 Ways to Ruin Email

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In this issue

1.	How-To: Event Marketing Effectiveness: 3 Key Factors to Consider Before Investing in an Event
2.	PRO New How-To Guide: The Serious Marketer's Guide to Creating a Website That Works
3.	Survey Says: What's Popular With Teens: Top Social Networks, Fashion Brands, Restaurants
4.	Infographic: 10 Ways to Ruin an Email Campaign

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How-To

Event Marketing Effectiveness: Three Key Factors to Consider Before Investing in an Event

By Prerna Katyal

This article provides a tool for B2B marketers—the "event effectiveness matrix"—to evaluate events and choose the one with highest lead-generation potential. Read More

FOR PRO Members

How-To Guide: The Serious Marketer's Guide to Creating a Website That Works

This 51-page guide explores what it takes to develop and operate a website that works for your company. Whether you're building a website from scratch or optimizing an existing one, you'll learn how to approach the project with the mindset of strategy before execution. Read More

By upgrading to PRO membership, you'll get unlimited access to an unparalleled collection of premium marketing resources including new Teach Me How seminars, tactical video tutorials, research, and more. Bonus: save 25% this month!

Survey Says

By Ayaz Nanji

Snapchat and Instagram are the favorite social networks of teenagers in the United States, according to recent research from Piper Jaffray. Read More

AT-A-GLANCE

10 Ways to Ruin an Email Campaign [Infographic]

By Laura Forer

Spelling mistakes, broken links, an unclear call to action... we've all received marketing emails guilty of such sins. Make sure you're not on the sending end with this checklist of 10 things to avoid in your email campaigns. Read More

event calendar

Oct 17	FREE Seminar—Turn Marketing and Sales From Frenemies to Besties
Oct 19	Teach Me How—How to Add Live Streaming Video to Your Marketing Mix
Oct 31	FREE Seminar—Don't Let Social Media Data Spook You!
Nov 10	Virtual Conference—Content Marketing \| Feed Your Content Beast a Better Diet
Nov 16	Teach Me How—How to Build an Email Nurturing Campaign That Converts

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Contributor: Christian Neri

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