MarketingProfs Today: 6 Content Principles | White-Collar Email Habits | TV for Web Traffic

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In this issue

1.	How-To: 6 Content Marketing Principles You Shouldn't Be Ignoring (but Probably Are)
2.	Survey Says: The Email Habits of White-Collar Workers
3.	PRO NEW Take 10: Improve Website Effectiveness With an Optimized Contact Page
4.	My View: Why TV Is the Most Effective Channel for Drive-to-Web Campaigns
5.	Infographic: How to Create Eye-Catching and Effective Headlines

The MBA for Modern Business Leaders. The top-ranked Drexel LeBow online MBA provides students with the skills, knowledge and experience needed to develop new ideas, energize existing companies and create the future of business, today. Learn more.

How-To

Six Content Marketing Principles You Shouldn't Be Ignoring (but Probably Are)

By Timothy Carter

Content marketing can be as complex or as simple as you want it to be. Either way, six fundamental content principles should be guiding how you create and distribute your work. The trouble is, many marketers ignore at least some of those principles. Read More

FOR PRO Members

NEW Take 10: Improve Website Effectiveness With an Optimized Contact Page

You'll learn how to create a contact page that will grow your business. We'll show you how to optimize your page's content and layout to ensure your visitors feel comfortable reaching out to learn more about your business. You'll leave with tips you can use right away to increase your contact page's effectiveness. Read More

Create the Future of Business with an Online MBA from Drexel. The top-ranked Drexel LeBow online MBA provides students with the skills, knowledge and experience needed to develop new ideas, energize existing companies and create the future of business, today. Learn more.

Survey Says

The Email Habits of White-Collar Workers

By Ayaz Nanji

White-collar workers say they are spending 17% more time this year checking email, on average, compared with last year, according to recent research from Adobe. Read More

Quick Take

How to Create Eye-Catching and Effective Headlines [Infographic]

By Verónica Jarski

Well-written headlines have the power to pull in customers to peruse your content and purchase your products. Before you write one, check out the following tips. Read More

My View

Why TV Is the Most Effective Channel for Drive-to-Web Campaigns

By John Pucci

Brands should continue looking to the power and uniqueness of DRTV on-air efforts to educate customers quickly while pulling in visitors across multiple online channels. Read More

event calendar

Oct 25	FREE Seminar—Email Marketing Benchmarks: How Do You Measure Up and How Can You Improve?
Oct 27	PRO Seminar—MarketingProfs Makeover: Email Copy That Converts
Nov 3	PRO Seminar—How to Demystify Influencer Marketing With Content
Nov 11	Virtual Conference—Marketing Strategy \| 3 online sessions *FREE!*
Dec 1	MarketingProfs University—Email Marketing Master Course

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Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
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