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In This Issue
+ How-To: 7 Ways to Talk Your Financial Execs Out of Jargon and Bad Writing
+ #SocialSkim: Social Media This Week: Google Controversy, Facebook 'Follow'
+ PRO SmartTool: Social Media Campaign Planning
+ Survey Says: 31% of Online Americans Post Videos, 11% Seek Viral Stardom
+ My View: Seven Advanced Writing Techniques [Visual Sketchnotes]
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Advertisement  Tired of looking at the same old social media metrics from Facebook and Twitter? Ready to wow your customers, prospects and bosses with a brand new way of visualizing, exploring and measuring social media ROI? Check out this guide to learn 3 Ways to Measure Social Media Like a Genius.
How-To Seven Ways to Talk Your Financial Execs Out of Jargon and Bad Writing
By Susan Weiner
Sometimes you struggle to get your firm's executives to recognize the power of good writing. You edit their text, yet they put the jargon and longwinded language back in. But you can win them over. Here's how. Read More
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PRO SmartTool: Social Media Campaign Planning
Through eight simple and well-defined steps, this Social Media Marketing SmartTool will provide you with critical tips for planning, executing, measuring, and optimizing social media programs that meet your business objectives. Read More
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Survey Says
31% of Online Americans Post Videos, 11% Want to Be Viral Stars
By Ayaz Nanji
The proportion of American adult Internet users who upload or post videos online has more than doubled in four years, from 14% in 2009 to 31% today, according to a recent report from the Pew Internet and American Life Project. Read More
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Quick Take
#SocialSkim: Social Media This Week, Including Facebook Follow Button, Google Shared Endorsements
By Angela Natividad
Get the latest on Twitter (which just launched scheduled tweets), Facebook (which might implement a follow button!), and Google (which stoked controversy with its “shared endorsements” plans). Also get the skinny on a cool tool that lets you create images of your product or site in different screen environments. Read More
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My View Seven Advanced Writing Techniques to Make Your Blog a Smashing Success [Visual Sketchnotes]
By Erik Deckers
Want to boost your writing skills? Check out these visual sketchnotes of my advanced writing session at the MarketingProfs B2B Forum. Read More
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