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Thursday, October 17, 2019

Email Marketing and AI: What's Coming and What You Need to Know
Let's Get Personal: Why Hyper-Personalization Drives Increased Relevancy, Trust, and Engagement sponsored
The Ins and Outs of Amazon Advertising (And Why You Should Try It): Timothy Seward on Marketing Smarts [Podcast]
Flash Sale: MarketingProfs B2B Forum 2020 in San Francisco!
Requesting Rights to User-Generated Content: A Guide for Travel Brands (and Others) [Infographic]
 
Email Marketing and Artificial Intelligence: What's Coming and What You Need to Know
AI shows great promise, and marketers are still learning how to use it effectively and integrate it with, or use it to complement, the processes they're already using. One thing is clear, though: Email is an area where AI can offer significant advantages.
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Let's Get Personal: Why Hyper-Personalization Drives Increased Relevancy, Trust, and Engagement
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Continuously flooding prospects with generic content or calls no longer works. Buyers are fatigued by all the marketing noise, and so they tune out. They crave hyper-personalization that offers relevance, trust, and engagement. Here's what you need to know.
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Update Your Content Strategy and Increase Customer Engagement
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What can the B2B industry learn from the content marketing tactics B2C companies are using to connect with their customers like never before? Access this report to learn how to effectively engage your customers with content.
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The Ins and Outs of Amazon Advertising (And Why You Should Try It): Timothy Seward on Marketing Smarts [Podcast]
Author and e-commerce expert Timothy Seward (Ultimate Guide to Amazon Advertising) explains how advertising on the platform can benefit any brand (not just Amazon sellers). Read more and listen in on this insightful conversation.
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Flash Sale: MarketingProfs B2B Forum 2020 in San Francisco!
MarketingProfs event
Just announced: #mpb2b 2020 will be in San Francisco, November 3-6. We're celebrating, so the first 50 people to register will save up to $1,800 on their ticket. Register now for massive savings!
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Requesting Rights to User-Generated Content: A Guide for Travel Brands (and Others) [Infographic]
You're tired of using stock photos that display fake smiles and unnatural poses. Your marketing campaigns could instead use a shot of authenticity, right? User-generated images and videos just might be the answer. But how can you go about securing the rights to use them?
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Profs Picks
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Crafting and executing a content strategy can be daunting. How do you know what kind of content to create, what channels to send it through, and to what audience? How do you ensure your content strategy achieves the goals you set? SmartBrief answers those questions—and more—in a new report. It offers best-practices you can implement immediately, including how B2B marketers can improve their content strategy and distribution by learning from B2C publishers and brands that are dominating content to effectively engage customers. Get the report now.
One skill is guaranteed to make your marketing better: writing well. To be well on your way to a successful 2020, take time this fall to binge-watch all 11 sessions of Marketing Writing Bootcamp. Each session is 20-60 minutes, presented by the likes of Ann Handley, Sonia Simone, Ahava Leibtag, and Nancy Harhut (among others). The sessions are available on-demand for viewing at any time on your computer or mobile device. Save $100 with code BINGELEARN.
Upcoming Events
OCT
16-18
[In-Person Event] MarketingProfs B2B Forum
Gaylord National Resort—register today!
OCT
17
[Webinar] Using Customer Insights to Elevate Your Marketing
sponsored by Melissa Direct | 60 minutes
OCT
24
[Webinar] Get Ahead: Top Tips for Successful Demand Generation
sponsored by LeanData | 30 minutes
OCT
31
[Webinar] Demystifying Event Marketing
sponsored by Cvent | 60 minutes
NOV
15
[Online Forum] Marketing With Video
sponsored by Vidyard | 3 live sessions
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—Vahe Habeshian, Director of Publications
MarketingProfs

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