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In This Issue
+ How-To: How to Mimic Google's Personalized Search to Target Audiences
+ Podcast: People Respond to Stories: Rohit Bhargava Talks Likeonomics
+ PRO: The Complete Field Guide to Facebook Marketing
+ Survey Says: 1 in 4 Google Search Queries Is Local
+ Quick Take: How to Channel Your Inner Journalist to Create Content
+ My View: Your Brand Is More Than a Logo; It's an Experience
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How-To How to Mimic Google's Personalized Search to Laser-Target Web Audiences
By Alesia Krush
Google personalizes your search results... it's no secret. What that means for SEO is the inability to target particular groups of customers. But what if you could "fake" personalization to step into your customers' shoes? Read More
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Podcast People Respond to Stories: Rohit Bhargava Talks Likeonomics on Marketing Smarts
By Matthew Grant
Rohit Bhargava, social media strategist, thinks business books need to help you solve a problem you're facing. So they have to draw you in and convince you they're going to help you... and the best way to do that is to start off by telling a story. Read More
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PRO Tame the Giant: The Complete Field Guide to Facebook Marketing
This practical, comprehensive 55-page guide will help you make the most of your Facebook presence. Covering targeting, strategy, tools, measurement, and more... it really is everything you need to know to start marketing successfully via Facebook! Read More
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Survey Says
1 in 4 Google Search Queries Is Local
About one-quarter (24.24%) of all search queries conducted via Google are for local goods and services. However, Bing and Yahoo users are more likely to conduct local search queries: 28.81% of queries conducted via Bing are local searches, as are 25.28% of searches via Yahoo. Read More
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Quick Take
How to Channel Your Inner Journalist to Create Content
Want to out-scoop the competition with your content marketing? Start thinking and behaving like a journalist. Here are some tips that will help you craft a good story and create valuable content. Read More
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My View Your Brand Is More Than a Logo; It's an Experience
By Drew McLellan
A brand comes to life when an experience confirms what the logo and tagline promise. So, where are some places that your customers can experience your brand? Read More
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