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In This Issue
+ How-To: What Doesn't Work in Lead Management
+ PRO Seminar: The Six Golden Rules of Location-Based Marketing
+ Survey Says: Adaptability Is Key for Social Media Success
+ Quick Take: Tips for Launching a Successful Networking Event
+ My View: Are We Being 'Brandwashed'?
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Advertisement  Harvard Business School Executive Education offers leadership programs that help you to establish a vision for the future, inspire and empower colleagues, and manage both incremental and radical change. Visit www.exed.hbs.edu to learn more.
How-To What Doesn't Work in Lead Management
By Dan McDade
Effectively managing sales leads today is tricky, but not if you understand the problems between Marketing and Sales. Learn which four lead-management strategies could be hindering your success. Read More
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PRO PRO Seminar: The Six Golden Rules of Location-Based Marketing
Check-ins at your local coffee shop. Badges. Mayorships. They all sound like fun, but what benefits do location-based programs really bring to businesses? Join us this Thursday, October 20, and find out why location-based marketing belongs in your toolkit—and how to master it. Read More
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Advertisement  Tick-tock! Flash Sale emails sent after 3pm tend to perform better than mid-day or lunchtime sales. [Download] Learn the tricks of the trade before time runs out!
Survey Says
Booz: Adaptability Is Key for Social Media Success
Among a list of 12 social media success enablers, the ability to react and adapt quickly to change is ranked as the most important factor for succeeding in today's social media environment. Read More
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Quick Take
Tips for Launching a Successful Networking Event
Social networking is more than just chatting online. Sometimes, you'll want to promote your work live—all while courting new clients and making new contacts. Here are tips for launching a successful social business event without breaking the bank. Read More
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My View Are We Being 'Brandwashed'?
By Elaine Fogel
Are we aware of the psychological tricks and traps some marketers use to lure us into purchasing specific brands? No matter how smart we think we are, we've all fallen prey to a marketing enticement trick or two. I know I have. Read More
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@copyblogger How to Use 3 New Facebook Features for Better Social Media Marketing https:////t.co/7r3LNbMK
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Forum Today's Question
By lanew 10/13/2011 at 10:18 PM
I am with a consulting firm that provides services to emergency-service agencies. I've been assigned to do marketing. Any advice on developing a marketing plan? Go To Question
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Oct 13-26
 MarketingProfs University LIVE—Video Marketing Made Simple
Oct 19
 FREE Seminar—The Latest Trends and Tips for Content Marketing Success sponsored by Citrix
Oct 20
 PRO Seminar—Six Rules of Location-Based Marketing with Aaron Strout and Mike Schneider
Oct 25
 FREE Seminar—B2B Nurturing: How to Prepare the Right Audiences to Buy sponsored by Bizo
Oct 27
 PRO Seminar—The Art of Sales Conversations with Mike Schultz
Nov 11
 Digital Marketing World—Email Marketing free online conference
Mar 29-30
 SocialTech 2012—Drive leads and sales Get notified when registration opens
 
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