MarketingProfs Today: Mobile and the Real World | Shopping on Facebook | Your Best Customers

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In this issue

1.	How-To: Unlock Mobile Advertising by Measuring the Real World
2.	#SocialSkim: Go Shopping on Facebook, Plus More Stories in This Week's Roundup
3.	PRO SmartTool: Email Campaign Planner
4.	My View: What to Look for When Identifying Your Best Customers
5.	Survey Says: How Dominant Is Amazon.com in E-Commerce?

Results are in! 20+ Key Account-Based Marketing Benchmarks Revealed.
See the latest research from Demand Metric on ABM adoption and business impact for B2B Marketers. Sneak peek: 83% of survey respondents say Account-Based Marketing improves engagement with target accounts. See more key insights.

How-To

Unlock Mobile Advertising by Measuring the Real World

By John Busby

Like it or not, mobile has become the primary mode of communication between companies and consumers, and mobile devices are changing how people are purchasing products and services in the real world. Read More

FOR PRO Members

SmartTool: Email Campaign Planner

This tool provides you with step-by-step instructions for creating email campaigns that deliver the results you need. You'll be able to define your campaign goals, set a budget, segment your list, create compelling calls to action, and evaluate your results. Read More

Did you know…..? [Fact 1 of 20]: "Over 83% of B2B Marketers say Account-Based Marketing improves engagement with target accounts." New benchmark results are revealed about ABM adoption, usage, and business impact, conducted by DemandMetric and Demandbase. See more key insights.

Survey Says

How Dominant Is Amazon.com in E-Commerce?

By Ayaz Nanji

Some 44% of US e-commerce shoppers say they bypass the rest of the Web and go directly to Amazon.com to search for products, according to a recent report from BloomReach and Survata. Read More

Quick Take

#SocialSkim: Go Shopping on Facebook, Plus More Stories in This Week's Roundup

By Angela Natividad

Get the latest on Facebook's new mobile shopping experiences. We'll also tell you about Instagram for Business, Pinterest's updated Place Pins, and how many marketers are really taking the influencer route. Skim to stay on top! Read More

My View

What to Look for When Identifying Your Best Customers

By Doug Brewsher

Identifying the prospects most likely to convert and generate long-term value requires thinking beyond the business card. Keep the following in mind when looking for your best customers. Read More

event calendar

Oct 20–23	B2B Marketing Forum 2015—54 sessions, 3 keynotes, and 8 workshops
Oct 27	FREE Seminar—Event Insights & ROI: Improving the Attendee Experience
Oct 29	PRO Seminar—Social Media & SEO: Tips for Successful Integration
Nov 13	Virtual Conference—Mobile Marketing \| 3 online sessions *FREE!*

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