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In This Issue
+ How-To: A More Human Model for Product Storytelling
+ How-To: Use Social Media to Create a Snowball Effect for Holiday Marketing
+ PRO How-To Guide: No-Nonsense Media Mix Guide for Your Marketing Plan
+ Podcast: Whiteboard Selling: Author Corey Sommers
+ Survey Says: Are Companies Getting a Positive ROI From Social Media?
+ My View: Insights From a Coupon Queen
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How-To A More Human Model for Product Storytelling
By Kathy Klotz-Guest
The resurgence in storytelling, the original social medium, is an important and welcome evolution for many reasons. Memorable stories scale in a way that facts alone cannot. In a world of noise, the best stories win. Read More
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Podcast Whiteboard Selling: Author Corey Sommers
By Kerry O'Shea Gorgone
Corey Sommers, SVP of whiteboard strategy at Corporate Visions, is also co-founder of WhiteboardSelling, where he was CMO. In this episode of Marketing Smarts, he discusses the book he co-wrote with David Jenkins, Whiteboard Selling: Empowering Sales Through Visuals. Read More
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PRO How-To Guide: No-Nonsense Media Mix Guide for Your Marketing Plan
This 36-page guide will help you explore your marketing options and choose the media mix that will work best for reaching your target audience while working within the boundaries of your budget. Read More
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Survey Says
Are Companies Getting a Positive ROI From Social Media?
By Ayaz Nanji
Some 38% of large consumer companies report a positive return on their social media investments, more than double the number of companies with a negative ROI (18%), according to a recent report by Tata Consultancy Services (TCS). Read More
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Quick Take
Use Social Media to Create a Snowball Effect for Your Holiday Marketing
By Jed Singer
How do you make the transition from marketing strategy to actionable tactics in time for the holiday season? Here are three ways you can integrate social—and mobile—engagement into your holiday campaigns. Read More
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My View What Marketers Need to Know About Coupon Enthusiasts: Insights From a Coupon Queen
By Mary Potter Kenyon
To help marketers understand how to reach the coupon-cutting population, I'm sharing insights from 30 years as a coupon enthusiast and Tri-State Area coupon queen. Read More
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