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In This Issue
+ How-To: Solve Your Four Hairy Demand-Gen Data Challenges
+ PRO Take 10: Five Things You Should Know About LinkedIn
+ Survey Says: Interactive Display Media Forecast: $28B by 2017
+ Quick Take: Connect Remote Workers With Social Software
+ My View: Marketers Speak Up Against Google's Consumer Survey Tool
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How-To Solve Your Four Hairy Demand-Gen Data Challenges
By Stephanie Tilton
What do you get when an analyst, a consultant, and a practitioner speak on a panel about demand-gen data? You get smart answers to your most pressing questions. Here's a summary of what such a panel imparted. Read More
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PRO Take 10: Five Things You Should Know About LinkedIn
In just 10 minutes, you'll learn powerful, easy-to-implement tips for using LinkedIn effectively and for getting noticed by making your profile stand out from the crowd. Read More
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Survey Says
Interactive Display Media Forecast: $28B by 2017
Online display ad spending in the US is forecast to grow at a compound annual growth rate (CAGR) of 17% over the next five years, from an estimated $12.8 billion in 2012 to $28.0 billion in 2017, according to a report by Forrester Research. Read More
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Quick Take
Connect Remote Workers With Social Software
If you're running a small business, one of your biggest allies is the freelancer who works remotely—i.e., offsite. That's true of larger organizations, too. But if you have multiple remote workers, coordinating work can be a challenge. Enter social collaboration tools—for large or small business. Read More
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My View Marketing Experts Speak Up Against Google's Consumer Survey Tool
By Carrie Morgan
Google's Consumer Surveys tool claims to be custom market research made easy. However, many marketers would disagree. They say the tool does not produce legitimate market research. Read More
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