MarketingProfs: 6 B2B PPC tactics | B2B Forum: year-round learning | Social media for B2B | Timely demand gen

Your Source for What Matters in Marketing • From the Team at MarketingProfs

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Thursday, October 15, 2020

	B2B PPC Tactics: Six Ways to Bring in Higher-Quality Leads
	B2B Forum + PRO = Inspiration, Training, and Support Year-Round MarketingProfs PRO event
	You CAN Use Social Media for B2B (Even in a Pandemic): 'Ultimate Guide to Social Media' Authors [Podcast]
	A Timely Demand Gen Road Map: Reach & Engage Buyers MarketingProfs event
	How Marketers Can Succeed With Instagram Stories [Infographic]

B2B PPC Tactics: Six Ways to Bring in Higher-Quality Leads

B2B companies are increasingly relying on pay-per-click tactics to obtain leads. Here are six ways to ensure your company is getting the highest-quality leads from its PPC ad campaigns.

B2B Forum + PRO = Inspiration, Training, and Support Year-Round

MarketingProfs PRO event

B2B Forum is virtual (free for our PRO members) with two full days of inspirational keynotes and tactical sessions on the topics that mean the most to B2B marketers today. But the inspiration doesn't end there, because your paid ticket also gets you a year of PRO membership. Learn more.

Three Ways to Integrate Print and Digital Marketing

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In the current climate, you can best support your brand and engage customers by integrating print and digital marketing efforts. Learn more.

You CAN Use Social Media for B2B (Even in a Pandemic): 'Ultimate Guide to Social Media' Authors [Podcast]

Mike Allton, Jenn Herman, Stephanie Liu, and Amanda Robinson offer insights on chatbots, Instagram, LinkedIn, video, and more for B2B marketers from their book, the Ultimate Guide to Social Media Marketing, co-written with Eric Butow. Read more and listen in on this insightful conversation.

Find Your Buyers: A Demand Gen Road Map for Today's Marketers

MarketingProfs event

Getting and keeping buyers' attention is harder than ever. To address buyer needs and concerns—and keep target accounts moving down the sales funnel—marketers have been adopting account-based marketing approaches. See how you can better understand buyer intent and communicate in context. Learn more & register (it's free!).

How Marketers Can Succeed With Instagram Stories [Infographic]

Instagram Stories and Stories ads are viewed by millions of people every day. However, figuring out how to engage and retain audiences with these formats can be challenging. Check out the infographic.

Profs Picks

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As the business world accelerates digital transformation, we marketers are ahead of the game: We already understand digital—but we also know that integrated multichannel marketing gives us many more touchpoints for connecting with customers. That's why print remains an important marketing tool we can use to create touchpoints that help shape a customer's impression of our organizations. Not to mention, print continues to grow, evolve, and keep pace with our fast-changing world. To learn more about integrating print and digital marketing, check out this article.

We B2B marketers are facing tough challenges when attempting to engage buyers today. Getting their attention is harder, they are scrutinizing purchases more closely, buying committees are growing, and purchase decisions are taking longer. But you can do something about all that. In a webinar session by B2B marketing strategist Ardath Albee, you'll learn how subtle changes in messaging can deliver better buyer experiences that drive higher conversions for you. You'll also learn how to evolve your messaging across buyer stages, what context has to do with that process, and why emotion has a role to play in buyer engagement. Register for this event today—at no cost to you!

Upcoming Events

OCT

[Webinar] Data-Driven Storytelling: Marketing's Next Chapter
sponsored by Meltwater | 60 minutes

OCT

[Webinar] Why Direct Mail Is ABM's New BFF and Enabler
sponsored by ZoomInfo | 60 minutes

OCT

[Doubleheader Webinar] A Demand Gen Road Map
sponsored by RollWorks | 90 minutes

NOV

4–5

[VIRTUAL] MarketingProfs B2B Forum 2020
6 inspiring keynotes | 41 tactical sessions

DEC

[Friday Forum] Marketing Planning
sponsored by ZoomInfo | 3 live sessions

So glad you could join us today!

—Vahe Habeshian, Director of Publications

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