MarketingProfs: In this issue: 5 lesser-known social media tools, Stories in marketing, pitching journalists, GDPR vs. CCPA

Your Source for What Matters in Marketing • From the Team at MarketingProfs

Together with the leader in curated business news:

Tuesday, October 15, 2019

	Top 5 Lesser-Known Social Media Tools to Improve Your Campaign Results
	We Were Built to Pay Attention to Stories: It's Science!
	How Not to Email Journalists: The 10 Biggest Pitch Mistakes [Study]
	GDPR vs. CCPA: Data Privacy and US Marketers [Infographic]

Top 5 Lesser-Known Social Media Tools to Improve Your Campaign Results

Social media tools can help build your audience and attract sales. Usually, popular tools come to mind when you need a solution. But there are lesser-known, yet amazing, tools that can significantly improve your social media campaigns. Here are five such social media tools.

Update Your Content Strategy and Increase Customer Engagement

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What can the B2B industry learn from the content marketing tactics B2C companies are using to connect with their customers like never before? Access this report to learn how to effectively engage your customers with content.

We Were Built to Pay Attention to Stories: It's Science!

MarketingProfs event

One of the best ways to create authentic, lasting connections with your audience is to use narratives in your marketing. And the MarketingProfs Storytelling Summit for Marketers will give you the know-how to do it. Learn more.

How Not to Email Journalists: The 10 Biggest Pitch Mistakes [Study]

Journalists say their biggest pet peeve when being pitched via email is receiving requests to cover things that are irrelevant to their beats, according to recent research. Check out the study findings.

GDPR vs. CCPA: Data Privacy and US Marketers [Infographic]

In less than three months, "California's GDPR"—the California Consumer Privacy Act (CCPA)—will be come into effect. How are those two data-privacy regulations similar, and how are they different? And do you need to comply? Here's what marketers need to know.

Profs Picks

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Crafting and executing a content strategy can be daunting. How do you know what kind of content to create, what channels to send it through, and to what audience? How do you ensure your content strategy achieves the goals you set? SmartBrief answers those questions—and more—in a new report. It offers best-practices you can implement immediately, including how B2B marketers can improve their content strategy and distribution by learning from B2C publishers and brands that are dominating content to effectively engage customers. Get the report now.

One skill is guaranteed to make your marketing better: writing well. To be well on your way to a successful 2020, take time this fall to binge-watch all 11 sessions of Marketing Writing Bootcamp. Each session is 20-60 minutes, presented by the likes of Ann Handley, Sonia Simone, Ahava Leibtag, and Nancy Harhut (among others). The sessions are available on-demand for viewing at any time on your computer or mobile device. Save $100 with code BINGELEARN.

Upcoming Events

OCT

16-18

[In-Person Event] MarketingProfs B2B Forum
Gaylord National Resort—register today!

OCT

[Webinar] Using Customer Insights to Elevate Your Marketing
sponsored by Melissa Direct | 60 minutes

OCT

[Webinar] Get Ahead: Top Tips for Successful Demand Generation
sponsored by LeanData | 30 minutes

OCT

[Webinar] Demystifying Event Marketing
sponsored by Cvent | 60 minutes

NOV

[Online Forum] Marketing With Video
sponsored by Vidyard | 3 live sessions

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—Vahe Habeshian, Director of Publications

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