| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
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Happy Monday, discerning marketers!
As the holiday season nears, you're inevitably thinking about how to take advantage of the opportunities the season brings with it. This issue of the newsletter can help—from personalizing emails to using data purposefully and harnessing video and word-of-mouth to get the word out. Check it out!
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| Six Ways to Increase Revenue With Email Personalization |
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| Your emails are sitting in your customers' inboxes, duking it out with hundreds of other emails to be read. To give your emails a fighting chance, you'll have to go beyond the basics to show recipients what they really want to see: emails received at the right time with contextually relevant content. See how your emails can pack a punch. |
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| How to Create a Video Marketing Strategy |
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| It's easy to write a quick script, grab your phone, and start creating marketing videos that are pretty decent. But before you hit "record," make sure you have a strategy in place so your videos are watched and the ROI of your efforts is positive. Use video to reach your marketing goals. |
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| An ABM Primer for B2B Marketers: The Role of Data, and How to Get Started |
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| In the race to drive growth and retention, nothing beats account-based marketing for engaging key accounts. But there are hurdles. This e-book, The Art of the Start, gives you tips and advice from sales and marketing leaders who have successfully executed their own ABM campaigns. Download the e-book. |
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| Too Much of a Good Thing? Take Your Data From Overwhelming to Useful |
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| So much data and so little idea what to do with all of it. Here's how to get a handle on all that data and put it to work for you—to make better decisions and achieve better campaign results. Read more! |
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| Planning Your Email Marketing Campaign: A NEW Course |
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| Before you write the first word of your first message, you need to fully plan your email campaign. You'll begin by setting measurable goals, segmenting your list, and selecting your perfect audience. With careful planning, you’ll be sure you’re sending the right message to the right person at the right time. Ready to get started? |
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| The State of B2B Marketing Data Quality in 2018 |
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| B2B marketers know that data is key to the success of their campaigns, but many are not confident in the quality of their data. That's like having a fancy car but not being sure it's safe to drive. See how your sentiments about your data stack up, and check out the data about B2B data. |
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| Word-of-Mouth: Why Chatter Matters for Your Brand [Infographic] |
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| They heard it through the grapevine... and then bought your products! Word-of-mouth marketing is effective, but it can be elusive. This infographic explains how the viral marketing technique, which includes friendly chats, online reviews, and more, can bring customers your way. Read on to see why you want customers talking about your brand. |
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| Profs Picks |
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| Want to increase the precision of your B2B programmatic advertising? Adweek and Dun & Bradstreet surveyed 150+ B2B marketers to see how they use programmatic advertising and digital marketing. The result? The 2018 B2B Advertising & Marketing Outlook. How do your own advertising and marketing efforts measure up against those of your peers? Check it out to see.
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The 2019 B2B Content Marketing Benchmarks, Budgets, and Trends study was released this week. These are the latest findings on how your fellow B2B marketers are running their content programs. See what the smartest content marketers are doing right!
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So glad you could join us today!
—Vahe Habeshian, Director of Publications (AKA, Content Cop)
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