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In This Issue
+ How-To: Five Best-Practices to Increase Registration Conversion
+ Survey Says: 2014 B2C Content Marketing Benchmarks, Budgets, Trends
+ PRO Take 10: How to Use Predictive Analytics to Better Your Business
+ Video: How Instagram Can Make Ads Work
+ Infographic: Top Tips for Writing Successful SMS Marketing Messages
+ My View: Five Reasons Why You Should Create a Customer Loyalty Program
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How-To Five Best-Practices to Increase Registration Conversion
By Bill Piwonka
Low conversion rates, users who leave your site without engaging, and blatantly falsified registration data are signs of a broken registration system. Consider these best-practices that have worked for B2B brands. Read More
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Video Mobile Minute: How Instagram Can Make Ads Work
By Diego Larrea-Puemape
Native advertising is a natural next step for Instagram, which is promising that you will be able to control what you see. What else does Instagram have to do to keep users as well as brands happy? Read More
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PRO Take 10: How to Use Predictive Analytics to Better Your Business
In just 10 minutes, you'll learn how to successfully use predictive analytics to optimize your campaigns and improve your customers' experiences. Read More
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Survey Says
2014 B2C Content Marketing Benchmarks, Budgets, and Trends
Business-to-consumer content marketing is on the rise, with 60% of North American B2C marketers planning to increase content marketing spend over the next 12 months, according to the second annual B2C content marketing study produced by Content Marketing Institute and MarketingProfs. Read More
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Quick Take
Top Tips for Writing Successful SMS Marketing Messages [Infographic]
By Verónica Maria Jarski
Write SMS messages that rock by following the tips in this Text Marketer infographic. Read More
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My View Five Reasons Why You Should Create a Customer Loyalty Program
By David Rosen
A customer-loyalty program should be a major part of your brand's overall approach to customer loyalty management. Here's why. Read More
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