MarketingProfs Today: Content Calendars | Facebook's New Social Network | Predictive Analysis

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In this issue

1.	How-To: The Why and How of a Bloody Good Content Calendar for Marketing
2.	#SocialSkim: Facebook Launches 'Workplace' Network; Snapchat Preps for IPO: 10 Stories This Week
3.	PRO Interactive Planning Tool: Blog Like a Pro
4.	My View: Small Data Plays a Big Role in Predictive Analysis
5.	Survey Says: The Rise of Mid-Roll Video Ads

Instagram has quickly become a key player in online advertising.
Learn more about how to use the platform to grow your business.

How-To

The Why and How of a Bloody Good Content Calendar for Marketing

By Caroline Holmes

If you want to help overwhelmed, time-poor searchers to find you and your business online, then it's time to think hard about what you publish, where, when, how often, and—most important—why. Enter the content calendar. Read More

FOR PRO Members

Interactive Planning Tool: Blog Like a Pro

This online toolkit gives you a step-by-step blueprint for creating and marketing a successful blog that attracts new business and serves as a dynamic hub for your customers to engage both with you and with one another. Read More

Are you serious about growing your business online? Then you need to start advertising on Instagram. Get The Performance Advertiser’s Guide to Instagram today!

Survey Says

The Rise of Mid-Roll Video Ads

By Ayaz Nanji

The use of mid-roll digital video advertisements increased 24% between February 2015 and April 2016, according to recent research from Ooyala. Read More

Quick Take

#SocialSkim: Facebook Launches 'Workplace' Network; Snapchat Preps for IPO: 10 Stories This Week

By Christian Neri

This week: Facebook launches both a new social network and a standalone event app; Snapchat introduces post-roll ads, plans IPO; Amex gets social for Small Business Saturday; tips for building qualified leads on LinkedIn; and much more! Read More

My View

Small Data Plays a Big Role in Predictive Analysis

By Loretta Jones

Bigger isn't always better, especially in predictive analysis. By homing in on small data, predictive insights become more actionable and practical. Read More

event calendar

Oct 11	FREE Seminar—Couples Therapy: How to Combat Sales and Marketing Misalignment to Maximize Conversions
Oct 13	PRO Seminar—How Social Media Can Help You Promote Your Event and Increase Attendees
Oct 14	Virtual Conference—Mobile Marketing \| 3 online sessions *FREE!*
Oct 18-21	B2B Marketing Forum—Build marketing skills (and smarts) to last
Oct 27	PRO Seminar—MarketingProfs Makeover: Email Copy That Converts
Dec 1	MarketingProfs University—Email Marketing Master Course

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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