MarketingProfs Today: Holiday Mobile | Entrepreneur's Advice | B2C Content Benchmarks | Video Tips

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In this issue

1.	How-To: Seven Tips to Ignite Your Mobile Marketing This Holiday Season
2.	Podcast: A Lyrical Entrepreneur: Author, Professor, Opera Singer Ja-Nae Duane
3.	PRO NEW! How-To Guide: 62 Best Practices of Top Business Bloggers
4.	Survey Says: 2016 B2C Content Marketing Benchmarks, Budgets, and Trends
5.	My View: The Battle Between Content Marketing and Native Advertising
6.	Quick Take: Eight Quick Tips to Help You Create High-Quality Videos

Results are in! 20+ Key Account-Based Marketing Benchmarks Revealed.
See the latest research from Demand Metric on ABM adoption and business impact for B2B Marketers. Sneak peek: 83% of survey respondents say Account-Based Marketing improves engagement with target accounts. See more key insights.

How-To

Seven Tips to Ignite Your Mobile Marketing This Holiday Season

By Jess Stephens

The holiday season is approaching quickly, so now is the perfect time to get your mobile marketing strategy in place. These tips will help you maximize mobile sales during the upcoming holidays. Read More

Podcast

A Lyrical Entrepreneur: Author, Professor, and Opera Singer Ja-Nae Duane on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Entrepreneur, professor, and opera singer Ja-Nae Duane shares tips and insights from her latest book, The Startup Equation, due out in early 2016. Read More

FOR PRO Members

NEW How-To Guide! 62 Best Practices of Top Business Bloggers

Whether you're new to blogging or you have years of experience under your belt, this 24-page guide will provide you with valuable nuggets of wisdom that will supercharge your business blog. You'll learn from a long list of strategies that have proven effective for top business bloggers. Read More

Did you know…..? [Fact 1 of 20]: "Over 83% of B2B Marketers say Account-Based Marketing improves engagement with target accounts." New benchmark results are revealed about ABM adoption, usage, and business impact, conducted by DemandMetric and Demandbase. See more key insights.

Survey Says

2016 B2C Content Marketing Benchmarks, Budgets, and Trends

By Ann Handley

What sets best-in-class B2C marketers apart from the rest? Which tactics, social platforms, and promotion methods do B2C marketers use—and how effectively? How do B2C content marketers differ from their B2B counterparts? Read More

Quick Take

Eight Quick Tips to Help You Create High-Quality Videos

By Rob Zaleski

Are you taking part in a video or filming one? Then you need to make sure you don't blow it. These eight tips can keep you from falling flat on your face and help you create awesome videos. Read More

My View

The Battle Between Content Marketing and Native Advertising

By Lindsey Groepper

Content marketing and native advertising are battling for a greater share of your marketing budget. Which side deserves to win? Read More

event calendar

Oct 15	PRO Seminar—Discover and Tell Your Business Story
Oct 20–23	B2B Marketing Forum 2015—54 sessions, 3 keynotes, and 8 workshops
Oct 27	FREE Seminar—Event Insights & ROI: Improving the Attendee Experience
Oct 29	PRO Seminar—Social Media & SEO: Tips for Successful Integration
Nov 13	Virtual Conference—Mobile Marketing \| 3 online sessions *FREE!*

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Research Writer: Ayaz Nanji
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