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In This Issue
+ How-To: A Seven-Step Guideline in Crisis Communication
+ Slide Show: Four Ways to Treat Your B2B Audience Like Real People
+ PRO: Improve Your Blog With SmartTools—Blog Marketing
+ Survey Says: Half of Tablet Owners Purchased via Device in Sept.
+ Quick Take: Three Core Qualities of B2B Digital Marketing
+ My View: Why Humor Belongs in Marketing (No Kidding!)
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Advertisement  Create Videos to School the Competition.
MarketingProfs University's newest course—Video Marketing Made Simple—will give you the skills, knowledge, and confidence to create video that will stand out and engage your audience. Enroll today—classes commence October 13.
How-To A Seven-Step Guideline in Crisis Communication (Lessons From the Sony PlayStation Network Breach)
By C. Edward Brice
A crisis can serve as a stage to show the world that your company is either unorganized and uncaring or responsible and human. Learn how to preserve your brand equity—and keep your customers—during a crisis. Read More
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Slideshow Four Ways to Treat Your B2B Audience Like Real People [Slide Show]
By Christian Gulliksen
The term "business to business" (B2B) might inherently obscure an important aspect of marketing to that category. Behind the "B" in business are "Ps" (people). Here are four ways to appeal to people when marketing for B2B. Read More
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PRO Improve Your Blog With SmartTools: Blog Marketing
Make the most of your blogging efforts with SmartTools: Blog Marketing—the quick-and-easy online service with a step-by-step blueprint for creating a blog that attracts new business, engages current customers, and effectively communicates your value proposition. Read More
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Advertisement  Get your social marketing industry news fix with the Vitrue Social Marketing Minute video series on social marketing thought-leadership featuring marketers, community managers and experts in the industry. Click here to watch Intel's Ekaterina Walter give her thoughts on delivering consumer value.
Survey Says
Half of Tablet Owners Made a Purchase via Device in September
Tablet devices are becoming an increasingly important channel for e-commerce: Nearly one-half of tablet owners (48%) completed a purchase via their device in September 2011. Read More
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Quick Take
Three Core Qualities of B2B Digital Marketing
As businesses become ever more adept at creating their own digital marketing strategies, they'll expect the same—or better—from you. To be a B2B digital marketing winner today, you'll need to focus on three core qualities. Read More
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My View Why Humor Belongs in Marketing (No Kidding!)
By Matthew T. Grant
Tim Washer—who will be teaching a class in our upcoming MPU course, Video Marketing Made Simple—is a funny guy. He recently discussed why "the truth is what's funny" and how to approach the question of humor's ROI. Read More
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@TomMartin How to Optimize 7 Popular Social Media Profiles for SEO https:////bit.ly/nN3Ry2
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Forum Today's Question
By press 10/12/2011 at 3:37 PM
Are press releases still an important tool in your marketing tool kit? When and why would you send a press release? Go To Question
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Oct 13-26
 MarketingProfs University LIVE—Video Marketing Made Simple 
Oct 14
 Digital Marketing World—B2B Marketing free online conference
Oct 19
 FREE Seminar—The Latest Trends and Tips for Content Marketing Success sponsored by Citrix
Oct 20
 PRO Seminar—Six Rules of Location-Based Marketing with Aaron Strout and Mike Schneider
Oct 25
 FREE Seminar—B2B Nurturing: How to Prepare the Right Audiences to Buy sponsored by Bizo
Oct 27
 PRO Seminar—The Art of Sales Conversations with Mike Schultz
Mar 29-30
 SocialTech 2012—Drive leads and sales Get notified when registration opens
 
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