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| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Together with FedEx Office |  |
| Tuesday, October 13, 2020 |
| Your B2B Influencer Strategy: How to Get it Right | ||||
| We're all familiar with the way influencing plays out in sponsored posts on YouTube and Instagram and various other social platforms, but it can also be a valuable strategy in the B2B world. Here's how to get it right for your company. | ||||
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| 3 Marketing Mega Trends: Evolve Your Strategy to Outperform Your Competition | ||||
| MarketingProfs PRO event | ||||
| Don't miss B2B Forum Keynote speaker Ty Heath on November 5. She'll show you how to recalibrate your marketing strategy by following the key macro-trends you can count on for the next decade. Learn more about all the B2B Forum speakers. | ||||
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| Three Ways to Integrate Print and Digital Marketing | ||||
| sponsored article | ||||
| In the current climate, you can best support your brand and engage customers by integrating print and digital marketing efforts. Learn more. | ||||
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| B2B Conversational Marketing: What Customers Want [Study] | ||||
| B2B customers want conversations with brands to be accurate and fast, and most say they will stop using communication channels if those expectations aren't met, according to recent research. Check out more findings from the study. | ||||
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| Find Your Buyers: A Demand Gen Road Map for Today's Marketers | ||||
| MarketingProfs event | ||||
| Getting and keeping buyers' attention is harder than ever. To address buyer needs and concerns—and keep target accounts moving down the sales funnel—marketers have been adopting account-based marketing approaches. See how you can better understand buyer intent and communicate in context. Learn more & register (it's free!). | ||||
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| Staff Compensation Trends Amid COVID-19 [Infographic] | ||||
| Most employers (88%) are worried about retaining valued staff amid COVID-19, according to a recent survey of senior managers conducted by Robert Half. See the infographic summarizing the findings. | ||||
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| 'This was absolutely one of the best experiences I have had for an online class' | ||||
| MarketingProfs Master Class | ||||
| Last week we released our first MarketingProfs Master Class, The Art of Being Found: SEO for (Non-techie) Marketers, taught by Andy Crestodina. So far, the feedback has been tremendous. See what attendees are raving about: Check out the introduction to the class. | ||||
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| So glad you could join us today! —Vahe Habeshian, Director of Publications |
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