MarketingProfs Today: Facebook Content Success | Holiday Email | Metrics | App Store Strategy

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In this issue

1.	How-To: Five Tips for Brands That Want Success on Facebook
2.	My View: Why You Need an App Store Optimization Strategy
3.	PRO This Thursday! Discover and Tell Your Business Story
4.	Survey Says: Four Ways to Supercharge Your Holiday Email Strategy [Infographic]
5.	Infographic: Do the Math: Using Metrics for Marketing Success [Infographic]

Results are in! 20+ Key Account-Based Marketing Benchmarks Revealed.
See the latest research from Demand Metric on ABM adoption and business impact for B2B Marketers. Sneak peek: 83% of survey respondents say Account-Based Marketing improves engagement with target accounts. See more key insights.

How-To

Five Tips for Brands That Want Success on Facebook

By Jenn Deering Davis

Facebook is continually changing how it displays content to fans. Still, brands can consistently create content that stands out and leads to more engagement—despite Facebook's shenanigans. Read More

FOR PRO Members

This Thursday: Discover and Tell Your Business Story

In this PRO seminar, business storyteller Ron Ploof will explain how to discover and tell your business story. Using his StoryHow method, he'll share how to transform messages into compelling narratives that persuade audiences to take action. Read More

Did you know…..? [Fact 1 of 20]: "Over 83% of B2B Marketers say Account-Based Marketing improves engagement with target accounts." New benchmark results are revealed about ABM adoption, usage, and business impact, conducted by DemandMetric and Demandbase. See more key insights.

Survey Says

Four Ways to Supercharge Your Holiday Email Strategy [Infographic]

By Ayaz Nanji

Online retailers say social integration, mobile optimization, list segmentation, and personalization are the keys to successful holiday email campaigns this year, according to a recent report from Campaigner. Read More

Quick Take

Do the Math: Using Metrics for Marketing Success [Infographic]

By Verónica Maria Jarski

Today's marketers must keep abreast of their marketing numbers—budgets, measurement, and metrics. This infographic can help you see how your marketing strategy numbers add up. Read More

My View

Why You Need an App Store Optimization Strategy

By Dave Bell

For the vast majority of mobile apps, app-store discovery and paid user acquisition campaigns are the most effective channels for getting new users. Is your app easy to find via search? Read More

event calendar

Oct 13	FREE Seminar—How to Generate Quality Leads With Webinars
Oct 15	PRO Seminar—Discover and Tell Your Business Story
Oct 20–23	B2B Marketing Forum 2015—54 sessions, 3 keynotes, and 8 workshops
Oct 27	FREE Seminar—Event Insights & ROI: Improving the Attendee Experience
Oct 29	PRO Seminar—Social Media & SEO: Tips for Successful Integration
Nov 13	Virtual Conference—Mobile Marketing \| 3 online sessions *FREE!*

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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