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Wednesday, October 12, 2022

📋 Table of Contents

1. Four Rules for Riding the Texting Wave Before It's Gone

2. It's Time to Embrace Personalization and Education in Your OTT Advertising Model

3. Corporate Gifting Unwrapped: Why It's a Must-Have in Every Economy sponsored guide

4. What's Driving the 'Great Resignation': A Look at Why Workers Quit

5. Tomorrow: Watch B2B Forum Live From Boston! MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

Four Rules for Riding the Texting Wave Before It's Gone
article
Four Rules for Riding the Texting Wave Before It's Gone
Text messaging apps now come with a spam folder. Uh oh. What can you still do to stand out from the competition in customers' text inboxes? These four rules can help. »
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It's Time to Embrace Personalization and Education in Your OTT Advertising Model
article
It's Time to Embrace Personalization and Education in Your OTT Advertising Model
Personalized targeting has worked for banner advertisers for years. However, it was never feasible for OTT—until now. Here's why your OTT ad strategy needs work. »
sponsored guide
Corporate Gifting Unwrapped: Why It's a Must-Have in Every Economy
Even as many companies cut costs, the pressure to hit sales goals is as strong as ever. Now is the time to invest in a multichannel gifting strategy. In this new e-book, discover how strategic corporate gifting can help you generate demand while forging strong connections with customers. »
What's Driving the 'Great Resignation': A Look at Why Workers Quit
research
What's Driving the 'Great Resignation': A Look at Why Workers Quit
Why have so many people quit their jobs over the past few years? Is this 'Great Resignation' simply a case of workers finding better opportunities within the same industry, or is something deeper going on? Check out the study findings. »
Tomorrow: Watch B2B Forum Live From Boston!
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Profs Picks
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Afoot in the Neighborhood
MarketingProfs community goings-on
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
You're probably familiar with the legendary Marketing Smarts Podcast, which recently passed its 500th episode (Whoa!). But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Friday on YouTube, MarketingProfs Facebook PRO Group, and LinkedIn!
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News You Can Use
Updates from around the industry
ReverseLogix and Overhaul Announce Partnership Yahoo Finance
ON24 Appoints Callan Young as Chief Marketing Officer Business Wire
Appier Finalizes Acquisition of Woopra to Create Next-Gen, AI-Powered Customer Data Platform PR Newswire
Tropic Announces Partnership With Tranch, Unveils BNPL for SaaS to Its Customers Yahoo Finance
Salesforce Positioned by Gartner in the Leaders Quadrant for B2B Marketing Automation Platforms for Fifth Consecutive Year PR Newswire
Lusha Delivers on Commitment to Privacy and Data Protection Compliance Through TrustArc Enterprise Certification Seal Yahoo Finance
6sense Announces 2022 Breakthrough Award Winners and Launches New Customer Community PR Newswire
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