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Tuesday, October 12, 2021

📋 Table of Contents

1. Why B2B Brands Face Unique—and Sometimes Self-Inflicted—Email Deliverability Challenges

2. The Top Areas Where Martech Tools Could Be Improved

3. A Tool to Help You Monitor the Media and Gain Media Intelligence sponsored webinar

4. Four Hiring Trends Marketing Managers Need to Know

5. Excellent Digital Experiences Depend on the Right Kind of Tech sponsored

6. Final Chance to Join Us for B2B Forum MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

Why B2B Brands Face Unique—and Sometimes Self-Inflicted—Email Deliverability Challenges
article
Why B2B Brands Face Unique—and Sometimes Self-Inflicted—Email Deliverability Challenges
Email deliverability can feel out of your control—particularly for B2B brands, which operate in unique ways that can affect inbox placement. Here's how to ensure that your companies' emails aren't being junked or blocked. »
sponsored
How to Capitalize on the New Opportunities Events Offer Marketers
Events remain a business-critical marketing channel. But with all of the recent disruptions, how can you ensure you capitalize on the new mix of virtual, hybrid, and in-person events? Learn more at Cvent's interactive hub. »
The Top Areas Where Martech Tools Could Be Improved
research
The Top Areas Where Martech Tools Could Be Improved
Marketers say the top areas where marketing tools could be improved are their integrations with other technologies, their data integrations, and their pricing, according to recent research. Check out the study findings. »
sponsored webinar
A Tool to Help You Monitor the Media and Gain Media Intelligence
How are your media-monitoring efforts going? Is your team getting the insights it needs? Maybe you've outgrown your current solution, or you're just plain fed up with it. This Meltwater demo offers an under-the-hood look at its media-monitoring platform. »
Four Hiring Trends Marketing Managers Need to Know
infographic
Four Hiring Trends Marketing Managers Need to Know
This infographic looks how hiring strategies are changing, why top performers may be looking elsewhere, how e-commerce is driving demand for specific skills, and which marketing jobs are the hottest right now. Check out the infographic. »
sponsored
Excellent Digital Experiences Depend on the Right Kind of Tech
Building winning digital experiences isn't easy. It's even harder when your tech stack limits you instead of giving you choices—even as customer expectations keep changing and evolving. So what kind of digital experience platform (DXP!) do you need? Get this Gartner report (free!) to help you figure it all out. »
Final Chance to Join Us for B2B Forum
MarketingProfs B2B Forum
B2B Forum online starts tomorrow! Don't have your ticket yet? Don't worry, there's still time... but not much! Register by 5pm EST tonight to get access to all the networking, sessions, and fun.
Register today
Profs Picks
sponsored
Events as a marketing channel have always allowed us to deeply engage while reaching large audiences. But the rules of engagement have suddenly changed, and we're left with what looks like a new channel comprising virtual, hybrid, and in-person events. So how can you now use events as part of your marketing strategy? For answers to that question and much more, visit Cvent's New Event Marketing Opportunity Hub to learn how to engage your audience and convert more, activate your data and transform it into revenue potential, and scale your events program with streamlined but flexible processes. Find the new opportunities of events as a marketing channel.
Afoot in the Neighborhood
MarketingProfs community goings-on
Summer is over, but our summer series of "working webinars" is still available for PRO members on demand. Check out each hands-on resource: lead magnetslist-buildingwelcome campaigns, sales campaigns and pipelines, and nurture campaigns.
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage), is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, and Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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News You Can Use
Updates from around the industry
WorkOS Unlocks Equal Access for B2B Startups Selling to Enterprise Customers Forbes
NexClipper Launches Beta Version of Observability Service, Establishes US Entity PR Newswire
Moroccan B2B E-Commerce Firm Chari Raises $5M PYMNTS
SocialMiningAi Launches Engagements, an Automated and Dynamic AI Texting Platform MarTech Series
Esker’s New B2B Payments Platform Aims to Improve Cash Flow Mgmt PYMNTS
Katapult Collaborates With Adobe to Give Consumers More Ways to Pay The Street
Mexico's B2B Cash-Flow Manager Higo Nets $23M PYMNTS
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[Webinar] Digital Analytics' Impact on Your Marketing and Business: What You Need to Know
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[Demo] Meltwater's Media Intelligence Platform
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