MarketingProfs Today: Lead Gen Programs | SEO Tips | Marketing Decisions, Knowns, Unknowns

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In this issue

1.	How-To: Six Steps to Revenue-Boosting Lead Generation Programs
2.	Podcast: Backlinks, Hiring Tips, and Building a Business Overseas: Kris Reid on Marketing Smarts
3.	PRO How-To Guide: Build Your Content Marketing Dream Team
4.	My View: Marketing Decisions: Known Knowns and Unknowns, Unknown Unknowns and Knowns
5.	Survey Says: Eye-Tracking Study: How Long Do Ads Need to Be Displayed to Be Seen?

Instagram has quickly become a key player in online advertising.
Learn more about how to use the platform to grow your business.

How-To

Six Steps to Revenue-Boosting Lead Generation Programs

By James Smith

As technology becomes a driving force in marketing and sales, B2B companies need to better understand the art and science behind launching and executing a successful lead generation program. Read More

Podcast

Backlinks, Hiring Tips, and Building a Business Overseas: Kris Reid on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Search engine optimization expert Kris Reid shares tips for optimizing content and unconventional approaches for hiring talent. He also discusses how (and why) to build a business overseas. Read More

FOR PRO Members

How-To Guide: Build Your Content Marketing Dream Team

In this 22-page guide, you'll learn how to identify the key hires to get your team started, what traits and skills to look for in your key hires, how to manage freelancers and a remote team of employees, and much more! Read More

Are you serious about growing your business online? Then you need to start advertising on Instagram. Get The Performance Advertiser’s Guide to Instagram today!

Survey Says

Eye-Tracking Study: How Long Do Ads Need to Be Displayed to Be Seen?

By Ayaz Nanji

An online display ad needs to be visible on a webpage for 14 seconds, on average, in order for a consumer to gaze at it for one full second, according to recent research from InSkin Media, Research Now, and Sticky. Read More

My View

Marketing Decisions: Known Knowns and Unknowns, Unknown Unknowns and Knowns

By Jerry W. Thomas

Marketing decisions based on knowns—truth, facts, and evidence—are far more likely to succeed than those based on hopes, wishes, and mythology. Read More

event calendar

Oct 11	FREE Seminar—Couples Therapy: How to Combat Sales and Marketing Misalignment to Maximize Conversions
Oct 13	PRO Seminar—How Social Media Can Help You Promote Your Event and Increase Attendees
Oct 14	Virtual Conference—Mobile Marketing \| 3 online sessions *FREE!*
Oct 18-21	B2B Marketing Forum—Build marketing skills (and smarts) to last
Oct 27	PRO Seminar—MarketingProfs Makeover: Email Copy That Converts
Dec 1	MarketingProfs University—Email Marketing Master Course

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Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
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