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In This Issue
+ How-To: Three Approaches to Promoting Your Event Online
+ PRO: Landing Pages 101—Common Mistakes (And How to Fix Them)
+ Survey Says: CMOs Struggle to Keep Up With Digital, Social Marketing
+ Quick Take: Four Online Tips for Offline Companies
+ My View: Marketing Smarts Podcast—Mike Volpe on Marketing and Sales
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How-To Three Approaches to Promoting Your Event Online
By Helen Laird
Thanks to the Internet, event promotion has never been cheaper to do or easier to track. But before you set off to promote your next event online, learn the benefits—and drawbacks—of three popular approaches. Read More
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PRO Landing Pages 101: Common Mistakes That Confuse and Confound (And How to Fix Them)
Landing pages can make or break your online marketing campaigns. Boost your conversion rate with our new How-to Guide, Landing Pages 101: Common Mistakes That Confuse and Confound—And How to Fix Them. Read More
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Advertisement  Get your social marketing industry news fix with the Vitrue Social Marketing Minute video series on social marketing thought-leadership featuring marketers, community managers and experts in the industry. Click here to watch Intel's Ekaterina Walter give her thoughts on delivering consumer value.
Survey Says
IBM: CMOs Struggle to Keep Up With Digital, Social Marketing
Most top marketing executives are struggling to manage the dramatic shifts occurring in the way they engage with customers. Nearly 80% of CMOs expect a high or very high level of marketing complexity over the next five years, but only 48% say they feel prepared to cope with it. Read More
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Quick Take
Four Online Tips for Offline Companies
Brick-and-mortar companies often struggle to adapt their messaging for an online audience, potentially hindering the image they want to project. You can avoid that fate. Here are four tips for making your website an obvious extension of your brand. Read More
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My View Marketing Smarts Podcast: HubSpot's Mike Volpe on Marketing and Sales
By Matthew T. Grant
"You guys are a bunch of clowns who just do arts and crafts all day!" Is that what your sales team says about the marketing folks? Ever wonder how you might get those two hearts to beat as one? Read More
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ReTweet This
@jaybaer The Science and Results of Real-Time Content Optimization (interesting data) https:////p.ost.im/p/e6qEQN
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Forum Today's Question
By chriscuzz 10/11/2011 at 9:16 AM
I'm opening a Pilates studio, and I'm targeting women ages 50-70 who want to improve their strength, posture, and flexibility. What should I name my studio? Go To Question
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Oct 13
 PRO Seminar—Winning the Video Revolution with Steve Stockman
Oct 13-26
 MarketingProfs University LIVE—Video Marketing Made Simple save $100 with code MPTVIDOCT
Oct 14
 Digital Marketing World—B2B Marketing free online conference
Oct 19
 FREE Seminar—The Latest Trends and Tips for Content Marketing Success sponsored by Citrix
Oct 20
 PRO Seminar—Six Rules of Location-Based Marketing with Aaron Strout and Mike Schneider
Oct 25
 FREE Seminar—B2B Nurturing: How to Prepare the Right Audiences to Buy sponsored by Bizo
Mar 29-30
 SocialTech 2012—Drive leads and sales Get notified when registration opens
 
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