| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Together with the world's most comprehensive B2B database: |
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| Thursday, October 11, 2018 |
Hello, discerning marketers!
I'll keep it short today... If you're like most readers of this newsletter, you rely mostly on the table of contents to click through to what interests you. But there's more good stuff below the TOC! So go ahead, scroll down a bit to discover what's waiting there for you. And happy reading! |
| Eight Growth-Marketing Lessons From WeWork's Rapid Rise |
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| I work, you work, WeWork! The company has quickly grown from selling shared office space to becoming a full lifestyle brand. What can you learn from its growth strategies? Read on for tips on growing big—fast. |
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| 2019 B2B Content Marketing Benchmarks, Budgets, and Trends: A First Look at New Research |
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| This just in! The 2019 B2B content marketing research results from MarketingProfs and CMI are here. These are the latest findings on how your fellow B2B marketers are running their content programs. See how your own content marketing stacks up! |
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| Data-Driven Marketing 101: How to Optimize the Customer Experience |
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| Data-driven marketing helps you target and reach the right audience with the most relevant content at the most appropriate time. Bonus: it helps you align Sales and Marketing. To find out more, including obstacles to avoid on your path to data-driven success, access this handy e-book. |
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| B2B Marketing That People Line Up to See: Cybereason CMO Cindy Klein Roche [Podcast] |
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| Prospects see your marketing campaigns, and they hear them. Sometimes they can even touch them. But can they smell your brand? Or taste it? Cindy Klein Roche, chief marketing officer at security software company Cybereason, explains how innovative content marketing can achieve dramatic results in B2B industries. |
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| Planning Your Account-Based Marketing Efforts: A NEW Course |
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| Account-based marketing is complex. That's one of the reasons it's so effective. But if you don't take the time to plan your campaigns… well, things can fall apart fast. You need a practical approach to ABM, which is just what this new course delivers. Get started! |
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| The Influence of Instagram [Infographic] |
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| Instagram has major potential to bring awareness to your brand—and you don't always have to pay celebrity prices to be seen. The channel is growing fast, in part thanks to the influence of advocates and small influencers. See how influencers can help your brand be heard. |
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| Profs Picks |
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| Your demand gen strategy is only as good as the data that powers it—especially your contact and account data. This savvy-marketer's guide to personalized demand gen from Zoominfo can help you maximize your demand gen success with proven techniques, including targeted outreach and segmentation, intelligent and dynamic data, and personalized content. Get the e-book. |
| Interested in leveling-up your career (and maybe even you life)? From perfecting your content strategy and automated email journeys to crafting experiential stories and getting started with AI, at the MarketingProfs B2B Marketing Forum you'll get the knowledge and tools you need to deliver results that will make you a marketing star in your company. Check out the full conference program. |
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So glad you could join us today!
—Vahe Habeshian, Director of Publications (AKA, Content Cop)
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