MarketingProfs Today: Today's Customer Relationships | B2B Messaging | Former Patriots CMO

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In this issue

1.	How-To: Loyalty, Retention, Relationships: What's Really in It for Your Customers?
2.	Podcast: The 300th Episode: Inaugural Guest Lou Imbriano Returns
3.	PRO New How-To Guide: How to Create a High-Frequency Content Development System
4.	Survey Says: Is B2B Marketing and Sales Messaging Improving?
5.	Infographic: YouTube Stats, Facts, and Figures for 2017

Are you sure you’re reaching the right online audiences? Gain access to predictive consumer insights based on real behaviors to reach your best customers online. Watch our new Claritas Digital video to learn how you can increase ROI and drive brand awareness for your company.

How-To

Loyalty, Retention, Relationships: What's Really in It for Your Customers?

By Tyler Douglas

In marketing, we talk nostalgically about the "corner store" as the epitome of customer relationships. But that Norman Rockwell version of customer loyalty is dead. Which is why we need to get back to fundamentals. Here are three ideas on how. Read More

Podcast

The 300th Episode of Marketing Smarts: Inaugural Guest Lou Imbriano Returns [Podcast]

By Kerry O'Shea Gorgone

Marketing Smarts celebrates a major milestone: the 300th episode of the show! To mark the occasion, we bring back our very first guest, Lou Imbriano—strategist, author, and former vice-president and CMO of the New England Patriots. Read More

FOR PRO Members

How-To Guide: Pump Up the Volume: How to Create a High-Frequency Content Development System

You'll learn how to establish an effective system for pumping out content using the resources already at your disposal. You'll be able to create high-quality, results-oriented content that appeals to your audience, supports your sales process, and generates results that leadership will notice. Read More

Link your online advertising plan to your overall brand strategy with Claritas Digital! Using target marketing based on real consumer behaviors, ensure your ads are reaching your ideal consumers. Watch our video now!

Survey Says

Is B2B Marketing and Sales Messaging Improving?

By Ayaz Nanji

Most B2B buyers say the marketing and sales communications they receive from brands have improved over the past few years, according to recent research from Dun & Bradstreet. Read More

AT-A-GLANCE

YouTube Stats, Facts, and Figures for 2017 [Infographic]

By Laura Forer

YouTube has been around for 12+ years, and it's hard to imagine an Internet without its ubiquitous video player. Check out today's infographic to see how YouTube has grown, which videos are the most popular, what viewers search for, and more. Read More

event calendar

Oct 11	FREE Seminar—10 Marketing Hacks to Deliver Work On-Time, Every Time
Oct 12	Online Seminar—Create Your Content Architecture Blueprint
Oct 12	Online Course—High-Performance Content Marketing \| 12 online classes
Oct 13	Virtual Conference—Marketing Strategy \| It's Big Picture Time
Oct 17	FREE Seminar—Turn Marketing and Sales From Frenemies to Besties
Oct 19	Teach Me How—How to Add Live Streaming Video to Your Marketing Mix

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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