| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
HI AND SURPRISE!
And a HUGE WELCOME to the first edition of a brand-spanking-new newsletter! You can read the full story about this new look and feel in my explanation below... but if that's TL;DR, here's the gist: This newsletter has a new look and feel because MarketingProfs itself has a new look and feel—and a whole new set of products, too.
But this newsletter is still—in fact, more than ever—your source for What Matters in Marketing. It's curated by us, for you. This kickoff issue is stuffed to the gills. So let's get to it!
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| Welcoming You to a Brand-New MarketingProfs! |
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| This new look and feel isn’t just a dust-and-fluff redesign. This is a full-on remodel with a new orientation around a key, deeply held belief. I could not be more thrilled to share all of this with you today—finally! Read my letter about what we’re doing, and why, and—most important...
what's in it for you. |
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| How to Use an Agile Marketing Strategy to Improve Your Marketing Campaigns |
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| B2B marketers: These days, you can't just sift through your database and market the heck out of your existing contacts. Today, your customers expect a better experience. More personalized. More relevant. And you (and your brand) are up to the challenge! For many of us, the best way to deliver is through an Agile marketing strategy. What's Agile all about? We're glad you asked. Here's a no-fluff explanation, along with five steps to implementing an Agile approach that delivers. Read the article. |
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| How to Use Voice of the Customer in B2B to Improve CX and Increase Engagement |
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| Why oh why don't more companies seek direct input at high volumes about purchasing from the people who know it best? You know: current, happy customers and former, not-so-happy customers. To learn, you gotta listen... so here's your very own Voice of the Customer starter kit. Open it up!. |
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| Content Marketing Campaign Management: A NEW Learning Path |
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| Learning changes lives. The courses in this new learning path from MarketingProfs cover everything you need to run a successful content campaign, from the beginning (when a campaign is a mere twinkle in your eye!) to beyond (stellar results, all grown up!). Start learning. |
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| Memorable Ad Jingles: Can Consumers Recall Classic Commercial Tunes? |
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| "Oh I wish I were an _____." "What would do for a ______ bar?" "Nationwide is _____." How memorable are those famous advertising jingles? How many do we still—sometimes decades later—have rattling around in our heads? Here's the data on that. Check out the survey results. |
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| How Hyper-Personalization and Localization Can Give You a Competitive Edge [Infographic] |
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| Personalization. Everyone's doing it, so is it even special anymore? Enter localization and hyper-personalization—"real-time and discernible data to fashion supremely contextual communication relevant to the customer." How can your marketing benefit from this new thing? See the infographic. |
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| Profs Picks |
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Daily insight: "When people start to think of their mobile device as an assistant rather than a search terminal, it changes the kind of questions they ask."
—Think With Google |
Quote of the day: "Geography is not an obstacle anymore. Distance is not a hurdle. Nor is language, because free online translation tools can help us translate between… Hindi to Hmong, Gujarati to Greek, Tamil to Turkish. So Velayudhan can type in Tamil and have it sent in Russian to Tatyana from Novosibirsk. This is an unprecedented capability of connection that humanity is experiencing."
—Gopi Kallayil, Google; opening keynote at the upcoming B2B Marketing Forum
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Thank you for being here. Thank you for reading. You are why we do what we do.
Love,
—Ann Handley, OG Chief Content Officer
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