Today's dose of marketing know-how.
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Together with revenue marketing platform
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Today's dose of marketing know-how | Thursday, January 9, 2025
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👋 Hello, Marketer!
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I subscribe to one printed magazine. It's for writers, and I was hesitant to subscribe in our digital age, but I get so excited for every new issue because it's packed with relevant information for me. I read it with coffee and a notebook within reach, and often rip out pages to hang up for inspiration.
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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How to Use Generative AI for Personalized B2B Outreach
Learn how generative AI drives personalized B2B outreach, scales engagement, and helps build trust with targeted, relevant messaging.
Read more ➔
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COMMUNITY | QUOTE
"The secret of getting ahead is getting started."
—Mark Twain, author
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SPONSORED
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Bridging the Marketing Credibility Gap: Metrics That Matter
The stakes are higher, and the budgets are leaner. In 2025, marketing leaders need more than campaigns and MQLs—they need credibility. Bridge the gap by using the metrics that truly measure campaign success and allow you to speak the language of the C-suite.
Register for the webinar ➔
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INFOGRAPHIC
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A Beginner's Guide to TikTok Ads
This infographic explores the different types of ad formats on TikTok and includes a step-by-step guide for creating a campaign in TikTok Ads Manager.
See the infographic ➔
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MARKETINGPROFS EVENT
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Email Marketing Friday Forum
What's working in email today? Join three email marketing experts who'll help you reach your audience and build meaningful connections in 2025. They'll discuss everything from subject lines to metrics, deliverability, and better automated flows.
Succeed in the year ahead ➔
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PODCAST FROM THE ARCHIVES
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Creating Compelling Experiences With Data + AI for B2B Consumers
Explore how data and AI are reshaping B2B marketing, enhancing personalization, and driving customer engagement. Hear what advice and insights industry experts from Salesforce share.
Read more and listen in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Take Over Social Media in 2025
Yes, your B2B buyers are on social media. So why not connect in 2025? Discover how in Building Brand Trust Through Social Media, a four-part series with a cheatsheet and workbook. Included with PRO membership—watch now!
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PROFS PICK—SPONSORED
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One of the biggest challenges Marketing faces...
…is reaching its own C-suite and board to earn their trust—to bridge the marketing credibility gap. And to gain that credibility, marketing leaders have to align their efforts with business outcomes, foster collaboration, and position Marketing as a strategic driver of growth. This guide from Mperativ, the AI-powered revenue marketing data science platform designed to directly connect go-to-market activities with revenue growth, provides invaluable advice on how to do just that. Of course, proving marketing ROI is the cornerstone of Marketing credibility, and this upcoming webinar will go into detail about the metrics that truly measure campaign success. You'll walk away with actionable strategies to prove marketing impact. Get on the path to making confident, strategic decisions across the go-to-market process. Check out both the guide and webinar by Mperativ.
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Upcoming Events
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JAN
9
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60-minute webinar | sponsored by Goldcast
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JAN
10
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3 live sessions | sponsored by Validity
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JAN
15
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Session 1 of our Measuring What Matters Working Webinar Series
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