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| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Thursday, January 09, 2020 |
| Make Account-Based Marketing Work for You in 2020 | ||||
| The positive correlation between ABM and sales outcomes is impossible to ignore, but many B2B marketers still struggle with ABM execution and measurement. There's no silver bullet to demystify ABM, but these tips provide clarity and actionable advice to unlock ROI in 2020. | ||||
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| Inspire People to Love Your Brand the Way They Love Harry Potter: David Meerman Scott on Marketing Smarts [Podcast] | ||||
| Best-selling author, speaker, and marketing consultant David Meerman Scott offers insights from his latest book (co-authored with daughter Reiko Scott), Fanocracy: Turning Fans Into Customers and Customers Into Fans. Read more and listen in on this insightful conversation. | ||||
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| 'The best training I have ever attended in my 20+ years in MarCom' | ||||
| MarketingProfs event | ||||
| That's what one among the hundreds of satisfied attendees at the 2019 MarketingProfs B2B Forum (#mpb2b) said. You too can experience some of the best B2B marketing education on the planet—at #mpb2b 2020 in San Francisco. Fewer than 50 seats left at the Earliest Bird rate. | ||||
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| Social Video in 2020: The Viewpoints of Marketers and Consumers [2 Infographics] | ||||
| What are consumers' views regarding video on social media, and do marketers' social video approaches and priorities mesh with those viewpoints? These two infographics highlight trends and insights from both camps. | ||||
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| The (Non-Techie) Marketer's Guide to SEO | ||||
| MarketingProfs PRO | ||||
| Organic search traffic is different from other traffic sources. How? Get no-nonsense lessons covering the whole enchilada in this non-techie SEO course. You can access it, and every other course in our catalog, when you upgrade to PRO—now 40% off through January 31 with code GETHAPPY. | ||||
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| Upcoming Events | ||||||||||||||||||||
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| So glad you could join us today! —Vahe Habeshian, Director of Publications |
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