MarketingProfs Today: How to Create Social Media Campaigns | State of Video Marketing | Marketing Attribution

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In this issue

1.	How-To: How to Create Engaging Social Media Campaigns That Get Attention
2.	Article: How to Unlock Your Marketing Career Potential in 2018
3.	PRO Take 10: How to Use Content to Engage Customers Throughout the Sales Cycle
4.	Survey Says: The State of Video Marketing: Distribution, Topic, and Budget Trends
5.	Infographic: The State of Marketing Attribution & Measurement: Do You Measure Up?

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How-To

How to Create Engaging Social Media Campaigns That Get Attention

By Ben Sailer

Getting people's attention on social media is more difficult than ever. But giving up isn't an option. So... what should marketers do? Create well-conceived, well-written campaigns that cut through the static, of course. Here's how. Read More

How to Unlock Your Marketing Career Potential in 2018

By RMIT University [Sponsored Content]

As a marketer, you're used to marketing products and services. But what about yourself? Do potential employers know your value? Read on to find out how to set up your own career for success. Read More

FOR PRO Members

Take 10: How to Use Content to Engage Customers Throughout the Sales Cycle

In just 10 minutes, you'll learn how to keep your customers in the conversation by creating content that entertains, engages, and educates. You'll boost brand awareness, drive leads, and increase conversions as prospects move through each stage of the sales cycle. Read More

You're a busy, passionate marketer. And sometimes—let's face it—this gig is overwhelming. Don't worry. We get it, and we're here to help. PRO training gives you access to the marketing resources you need to be the best marketer you can be, without even breaking a sweat. Upgrade for just $167 with code GOPRO2018 today!

Survey Says

The State of Video Marketing: Distribution, Topic, and Budget Trends

By Ayaz Nanji

Marketers say social media is the best distribution channel for digital videos, according to recent research from Magisto. Read More

AT-A-GLANCE

The State of Marketing Attribution and Measurement: Do You Measure Up? [Infographic]

By Laura Forer

When your various campaigns bring in new leads, but no one is measuring attribution, how do you know which of your efforts are working, and which aren't? Check out the infographic to learn why you should be focusing on measurement. Read More

event calendar

Jan 12	Virtual Conference—Top Marketing Trends for 2018 \| Stay on your game
Jan 18	Teach Me How— Digital Breadcrumbs: Storytelling That Connects and Converts Across Platforms
Jan 23	FREE Seminar—2018 Tech Trends for Live Events
Jan 30	FREE Seminar—Engagement: The Future of Content Delivery
Nov 13-16	B2B Marketing Forum—Register by February 15 to save up to $800!

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