MarketingProfs Today: 5 Ways B2B Marketing Is Changing | Google Search Rank Factors | Local SEO Guide

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In this issue

1.	How-To: Five Ways B2B Marketing Will Change in 2017: All Roads Lead to MPM
2.	PRO NEW Live Seminar: Hug Your Haters
3.	Survey Says: The Most Important Google Search Rank Factors [Infographic]
4.	Infographic: The Ultimate Local SEO Guide

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How-To

Five Ways B2B Marketing Will Change in 2017: All Roads Lead to Marketing Performance Management

By James Thomas

Ask B2B marketers to identify what they are focused on, year after year, and they will say "revenue." Enter marketing performance management. As we enter 2017, five key changes will make MPM a greater priority than ever for B2B organizations. Read More

FOR PRO Members

NEW Live Seminar: Hug Your Haters

New York Times best-selling author Jay Baer will show you why you need to hug your haters and embrace complaints. You’ll learn specific frameworks for answering them, tips on how to handle trolls, why you need to answer every complaint, in every channel, every time, and much more. Read More

Discover the Villanova Difference
Earning a valued degree or professional credential from a university with a long, distinguished history helps prepare professionals to become leaders in their fields.

Survey Says

The Most Important Google Search Rank Factors [Infographic]

By Ayaz Nanji

Ranking among the top Google search results is increasingly driven by dynamic factors, such as content relevance and user intent, rather than static factors, such as the number of keywords and links on a page, according to recent research from Searchmetrics. Read More

AT-A-GLANCE

The Ultimate Local SEO Guide [Infographic]

By Laura Forer

Keeping up with local SEO changes is vital to many businesses, but the shifting rules and new technologies can be a challenge. Read More

event calendar

Jan 12	PRO Seminar—Hug Your Haters with Jay Baer
Jan 13	Virtual Conference—Top Marketing Trends for 2017 \| 3 online sessions *FREE!*
Jan 17	FREE Seminar—How to Use Content to Fuel Your Account-Based Strategy
Jan 19	PRO Seminar—Improve Your Speaking With Comedy with David Nihill
Oct 3-6	B2B Marketing Forum—Save $800 when you register by January 31

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Research Writer: Ayaz Nanji
Contributor: Christian Neri

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