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| By Sid Smith |
| This first article of a series focusing on lead nurturing asks and answers, "How do you achieve alignment between Marketing and Sales?" The series will cover 15 questions that are top of mind for companies.
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| By Matthew Grant |
| "All of us want to belong, and all of us really want to make an impact, and some of us... we invent Facebook," Ekaterina Walter, social media strategist at Intel and author of the book Think Like Zuck told me during this week's episode of Marketing Smarts.
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| This 24-page guide lays out all the tools you'll need to manage and create content for your organization—from editorial calendars to content aggregators and curators to blog platforms, content organizers, presentation software, video and podcast tools... and more!
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| 3 in 4 Say Claims in Ads Are Exaggerated |
| More than three in four consumers say most of the claims that brands make in advertisements are exaggerated (57.4% say somewhat exaggerated, 19.0% say very exaggerated), and only 2.8% say the claims in various ads are very accurate, according to a study by Lab42.
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By Michele Miller
Creating a flight-safety video that educates and entertains isn't easy, but Delta rose to the challenge. Here's why you, too, should consider creating edutaining content.
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Jan 10
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Jan 29
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FREE Seminar—Automating Customer Lifecycle Management |
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Feb 8
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Virtual Conference—Content Marketing: Expand your thinking around content sign up for free! |
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Feb 15
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MarketingProfs University—Presentations Unleashed Use coupon code INSPIRE to save $200 |
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