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Together with revenue marketing platform
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Today's dose of marketing know-how | Wednesday, January 8, 2025
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👋 Hello, Marketer!
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I don't like New Year's resolutions. I appreciate structure, but resolutions can seem so... judgy. I was talking with a friend recently about the idea of picking a word of the year to help guide you, and I love the idea. I'm still playing with mine, but I'm leaning toward FOUNDATIONS. What's your word?
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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Ann Handley's What's In/What's Out in 2025: The Marketer's Version
What are the 2025 trends shaping marketing, communication, writing, our lives? This is Ann's annual list of What's In, What's Out for a new year.
Read more ➔
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COMMUNITY | POLL
It's time to play… "Gen Z or Down Under?" In this game, you guess if a term is Gen Z slang, or a common expression in Australia and/or New Zealand. Results come out next week. No cheating! Today's word: Ambo, meaning Ambulance.
Who uses the term Ambo? (Take the poll on LinkedIn.)
- Gen Z
- Aussies and/or Kiwis
- All of the above
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SPONSORED
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Bridging the Marketing Credibility Gap: Metrics That Matter
The stakes are higher, and the budgets are leaner. In 2025, marketing leaders need more than campaigns and MQLs—they need credibility. Bridge the gap by using the metrics that truly measure campaign success and allow you to speak the language of the C-suite.
Register for the webinar ➔
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RESEARCH
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2025 Salary Guide: Pay Forecasts for Marketing, Content, and PR Positions
The median starting salary for a corporate chief marketing officer in the United States is expected to be $200,250 this year, according to recent research.
Check out the study findings ➔
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MARKETINGPROFS EVENT
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Email Marketing Friday Forum
What's working in email today? Join three email marketing experts who'll help you reach your audience and build meaningful connections in 2025. They'll discuss everything from subject lines to metrics, deliverability, and better automated flows.
Succeed in the year ahead ➔
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VIDEO FROM THE ARCHIVES
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Flexibility That's Focused to Attain B2B Marketing Nirvana
"Sometimes I think it's good to pause, take a bit of a break, stand back, put yourself in your audience's shoes, if we want to go down that road, and try to think, What's going on here?" says this week's guest.
Tune in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Grow Your Email List
Ready to attract prospects and increase sales in 2025? Check out Kenda Macdonald's Demand Gen Working Webinar. In five sessions, you'll learn to create a lead magnet to attract prospects, build welcome and nurture campaigns, and more. Included with PRO membership.
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PROFS PICK—SPONSORED
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One of the biggest challenges Marketing faces...
…is reaching its own C-suite and board to earn their trust—to bridge the marketing credibility gap. And to gain that credibility, marketing leaders have to align their efforts with business outcomes, foster collaboration, and position Marketing as a strategic driver of growth. This guide from Mperativ, the AI-powered revenue marketing data science platform designed to directly connect go-to-market activities with revenue growth, provides invaluable advice on how to do just that. Of course, proving marketing ROI is the cornerstone of Marketing credibility, and this upcoming webinar will go into detail about the metrics that truly measure campaign success. You'll walk away with actionable strategies to prove marketing impact. Get on the path to making confident, strategic decisions across the go-to-market process. Check out both the guide and webinar by Mperativ.
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Upcoming Events
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JAN
9
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60-minute webinar | sponsored by Goldcast
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JAN
10
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3 live sessions | sponsored by Validity
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JAN
15
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Session 1 of our Measuring What Matters Working Webinar Series
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We ❤️ Your Feedback
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