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In this issue

1.	How-To: What B2B Marketers Can Learn From Some of 2017's Best Emails
2.	Article: How Useful Is an MBA for a Marketing Career? [Sponsored]
3.	PRO On-Demand Seminar: How to Succeed at LinkedIn Content Marketing
4.	#SocialSkim: Snapchat Everywhere; Zuckerberg's Surprising 2018 Goal: 10 Stories
5.	Survey Says: How News Publishers Are Approaching Native Ads: Creation & Sales Trends
6.	Infographic: The Influencer Marketing Revolution: Macro Versus Micro Influencers

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How-To

What B2B Marketers Can Learn From Some of 2017's Best Emails

By Colby Cavanaugh

Today's inboxes are more crowded than ever. But using smart design and tactics, marketers from brands big and small can build effective email campaigns. For inspiration, check out some of the best emails from 2017, along with tips to ensure your emails stand out. Read More

How Useful Is an MBA for a Marketing Career?

By Southern Cross University [Sponsored Content]

If you're looking to move your marketing career forward, you may have considered an MBA. But does the investment of time and money pay off? Read on to find out how the degree can help boost your marketing career. Read More

FOR PRO Members

On-Demand Seminar: How to Succeed at LinkedIn Content Marketing

In this Teach Me How seminar, you'll hear about three powerful content marketing tactics using specific LinkedIn tools. You'll learn how to use those tools to increase your brand's visibility to keep your brand top of mind among your audiences and cement its positioning as an industry leader. Read More

You're a busy, passionate marketer. And sometimes—let's face it—this gig is overwhelming. Don't worry. We get it, and we're here to help. PRO training gives you access to the marketing resources you need to be the best marketer you can be, without even breaking a sweat. Upgrade for just $167 with code GOPRO2018 today!

Survey Says

How News Publishers Are Approaching Native Advertising: Creation and Sales Trends

By Ayaz Nanji

Just over half of news publishers say they now offer native advertising options on their platforms, according to recent research from the Native Advertising Institute and the International News Media Association. Read More

Quick Take

#SocialSkim: Snapchat Everywhere; Zuckerberg's Surprising 2018 Goal: 10 Stories This Week

By Christian Neri

Why you might see a lot more Snapchat on the Web & why it might launch unskippable ads; Zuckerberg's personal 2018 resolution; Instagram recommended posts in user feeds & a new way to share Stories to WhatsApp; 2018 trends & predictions; more! Read More

AT-A-GLANCE

The Influencer Marketing Revolution: Macro Versus Micro Influencers [Infographic]

By Laura Forer

Check out this infographic for how you can benefit from influencer marketing, what pricing might look like, how to decide whether micro influencers or macro influencers are right for your brand, and much more. Read More

event calendar

Jan 12	Virtual Conference—Top Marketing Trends for 2018 \| Stay on your game
Jan 18	Teach Me How— Digital Breadcrumbs: Storytelling That Connects and Converts Across Platforms
Jan 23	FREE Seminar—2018 Tech Trends for Live Events
Jan 30	FREE Seminar—Engagement: The Future of Content Delivery
Nov 13-16	B2B Marketing Forum—Register by February 15 to save up to $800!

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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