MarketingProfs Today: Yahoo Mail's Makeover | Digital Spaces in 2016 | Job Search in a Digital Age

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In this issue

1.	How-To: What Marketers Need to Know About Yahoo Mail's Birthday Makeover
2.	#SocialSkim: Digital Spaces Worth Exploring in 2016, Plus 11 More Stories in This Week's Roundup
3.	PRO Interactive Planning Tool: Blog Like a Pro
4.	My View: Five Global Marketing Must-Haves for the New Year
5.	Survey Says: How Americans Search for Jobs in the Digital Age

Struggling with time and project management? Check out our newest MarketingProfs University offering for 2016: Marketing Project Management Essentials. This 12-class course will help you move more projects through the pipeline, and achieve a better work/life balance. Use code PROJECT to save $200.

How-To

What Marketers Need to Know About Yahoo Mail's Birthday Makeover

By Brad van der Woerd

Yahoo Mail's 18th birthday makeover will affect how marketers reach consumers in the future. In fact, updates such as search filters, avatars, and embedded brand logos actually have the potential to make marketers' email efforts more productive. Read More

FOR PRO Members

Interactive Planning Tool: Blog Like a Pro

This online toolkit gives you a step-by-step blueprint for creating and marketing a successful blog that attracts new business and serves as a dynamic hub for your customers to engage both with you and with one another. Read More

Join us on March 10 for the kickoff of our brand-new MarketingProfs University course: Marketing Project Management Essentials. In this course, you'll learn how to better manage your time, projects, and teams. Use code PROJECT to save $200 today!

Survey Says

How Americans Search for Jobs in the Digital Age

By Ayaz Nanji

One-third of Americans have looked for a new job in the past two years, and 79% of these job seekers used online resources in their most recent search for employment, according to a recent report from the Pew Research Center. Read More

Quick Take

#SocialSkim: Digital Spaces Worth Exploring in 2016, Plus 11 More Stories in This Week's Roundup

By Angela Natividad

New year, new social strategy? Find out what trends are guiding brands into the next few months. We'll also tell you about Twitter's new CTA buttons, Snapchat's leap into ad tech, and a video trend that literally challenges you not to cry. Skim for a strong start! Read More

My View

Five Global Marketing Must-Haves for the New Year

By Judd Marcello

Incorporate these five global marketing musts into your plans to see improved financial results as well as happier, more loyal customers. Read More

event calendar

Jan 5	FREE Seminar—Marketing Automation in 2016
Jan 8	Virtual Conference—Top Trends for 2016 \| 3 online sessions *FREE!*
Jan 14	PRO Seminar—Algorhythm—The Pulse and Future of Brands *with Mitch Joel*
Jan 21	PRO Seminar—Inspire Change Through Stories and Symbols *with Nancy Duarte*
Mar 10	MarketingProfs University—Marketing Project Management Essentials

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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