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In This Issue
+ How-To: The No. 1 Social Media Mistake You're Making & Four Ways to Fix It
+ PRO Seminar: How to Use Testing to Improve Website Conversions
+ Survey Says: Four Factors That Affect the Viewability of Digital Display Ads
+ My View: Content Lessons From Brands That Kept Their Brand Promise
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How-To The No. 1 Social Media Mistake You're Making (and Four Ways to Fix It)
By Mike Volpe
Most marketers say they cannot measure the ROI of their social media efforts. It's time to start thinking of social as a revenue-building medium—and adopt a results-driven approach toward it. Here's how to start. Read More
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PRO PRO Seminar: How to Use Testing to Improve Website Conversions
You'll discover what steps you should incorporate into your testing to help increase your conversion rates. You’ll learn what elements to focus on, including lead generation pages, the homepage, and buttons, and you'll gain new ideas that you can apply immediately. Read More
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Advertisement  PRO members receive exclusive access to premium MarketingProfs content including seminars, Take 10 video tutorials, How-To Guides, SmartTools, and more. Save 40% on your upgrade with code JANUARY.
Survey Says
Four Factors That Affect the Viewability of Digital Display Ads
By Ayaz Nanji
More than half of digital display ad impressions are not actually seen by consumers, according to a recent report from Google. Read More
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My View Content Lessons From Three Brands That Kept Their Brand Promise (and Three That Didn't)
By Ryan Johnson
Content marketing helps companies communicate their brand promise. Here's how three brands kept their promise... and how three others didn't. Read More
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Jan 15
 PRO Seminar—The Art of the Extraordinary Presentation with Dan Roam
Jan 20
 FREE Seminar—Strategy and Campaign Assessment: Re-Upping Your Marketing Game
Jan 22
 PRO Seminar—Make Something People Love with Alexis Ohanian
Jan 27
 FREE Seminar—What's Next: Seven Marketing Trends to Watch in 2015
Feb 12
 MarketingProfs University—Marketing Measurement & Analytics
Feb 13
 Virtual Conference—Social Media: "Get found. Get likes. Get results." 3 online sessions—FREE!
 
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