Today's dose of marketing know-how.
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Together with revenue marketing platform
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Today's dose of marketing know-how | Tuesday, January 7, 2025
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👋 Hello, Marketer!
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Hi! How are you? I've missed you! You look great, by the way. So... here we are, in a brand new year. *Deep breath in, deep breath out.* Let's start it out with a little wish, eh? I wish for you a gentle ease into the new year, a rediscovery of your desires, and a reminder of your brilliance. Happy New Year!
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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The Best Way for Marketers to Be Ready for 2025's Uncertainty (Hint: It's Not Trad Planning)
Discover how to refine strategic planning by focusing on adaptability over rigid predictions. Gain insights to improve decision-making in 2025.
Explore more ➔
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COMMUNITY | TESTIMONIAL
"Love my PRO subscription—well worth every penny."
—MarketingProfs PRO member, 2024
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SPONSORED
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Bridging the Marketing Credibility Gap: Metrics That Matter
The stakes are higher, and the budgets are leaner. In 2025, marketing leaders need more than campaigns and MQLs—they need credibility. Bridge the gap by using the metrics that truly measure campaign success and allow you to speak the language of the C-suite.
Register for the webinar ➔
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RESEARCH
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US CMOs' Budget Plans for the Year Ahead
Senior marketers in the United States expect their marketing budgets to bump up moderately over the next 12 months, according to recent research.
Check out the study findings ➔
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MARKETINGPROFS EVENT
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Email Marketing Friday Forum
What's working in email today? Join three email marketing experts who'll help you reach your audience and build meaningful connections in 2025. They'll discuss everything from subject lines to metrics, deliverability, and better automated flows.
Succeed in the year ahead ➔
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INFOGRAPHIC
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Marketing in the Age of AI
Nearly two-thirds (63%) of US marketers say they have already integrated artificial intelligence into their workflows in some way, according to recent research.
See the infographic ➔
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FOR MARKETINGPROFS PRO MEMBERS
Marketing Leaders Wanted
If your New Year's resolution is to get a better handle on your marketing financials—or to move up the ladder—you're in luck! Learn financial goal-setting and measurement in just 2 short hours with A Marketer's Field Guide to Financial Goal Setting and Measurement. On demand now for PRO members.
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PROFS PICK—SPONSORED
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One of the biggest challenges Marketing faces...
…is reaching its own C-suite and board to earn their trust—to bridge the marketing credibility gap. And to gain that credibility, marketing leaders have to align their efforts with business outcomes, foster collaboration, and position Marketing as a strategic driver of growth. This guide from Mperativ, the AI-powered revenue marketing data science platform designed to directly connect go-to-market activities with revenue growth, provides invaluable advice on how to do just that. Of course, proving marketing ROI is the cornerstone of Marketing credibility, and this upcoming webinar will go into detail about the metrics that truly measure campaign success. You'll walk away with actionable strategies to prove marketing impact. Get on the path to making confident, strategic decisions across the go-to-market process. Check out both the guide and webinar by Mperativ.
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