| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
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Hello, discerning marketers!
It's a packed second issue of the year, including the launch of a series of videos on the topic of context is everything. Also: writing tight, shooting video, planning demand gen. And maybe you have an eye out for work opportunities? We got you covered there, too. Enjoy!
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| How to Make Your Content Work Harder: Seven Fatty Phrases to Avoid in Your Writing |
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| If you aspire to lean and confident writing in your marketing content, you'll avoid populating your prose with superfluous words. Simply put, the most effective writing and communication makes every word... communicate. Here's how to write less but say more. |
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| How to Make an Effective Testimonial Video: A Step-by-Step Guide |
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| Testimonial videos are ideal for the decision stage of the buyer's journey, when prospects are aware of and want to solve a problem and they are looking for information to help them make up their minds. Help them choose you. |
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| How to Show Up Where Consumers Are Searching |
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| Consumers are using a host of AI-driven discovery services (think Google, Amazon Alexa, Facebook, Yelp...) to search for businesses, products, and services. Whichever one consumers use to find and engage with your business, you can take control of the facts about your brand. |
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| Planning for Effective Demand Generation: A Course |
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| A successful demand-generation program can directly grow your organization's bottom line. But smart planning is key. Good planning will help you put together a process that Marketing and Sales can follow to bring in more sales opportunities and revenue… and avoid common pitfalls that so many companies encounter. Ready to get started? |
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| Context Is Everything: Disruption and Perceptual Vigilance [Video] |
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| Disruption can be annoying, but it can also help to grab attention. In this, the first in a series of brief but insight-packed videos, marketing professor Isabelle Szmigin discusses how consumers navigate through messages they do and do not want to receive. Useful, right? Check it out! |
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| The 2019 Hiring Outlook for Marketing and Advertising Jobs [Study] |
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| Most marketing and advertising hiring decision-makers in the US plan to expand their creative (nontechnical) teams in the first half of 2019, according to recent research. See what opportunities might be waiting for you. |
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| Facebook Reactions, Shares, and Comments: A 2018 Year in Review [Infographic] |
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| Some people—including many of your customers—practically live on Facebook (despite all the bad press it got in 2018). So how do they behave? What do they share? Who likes "love" most, or "ha-ha"? Which are the standout brands? And so on and so on. Here's your handy wrap-up of Facebook reactions and actions in the past year. |
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| Profs Picks |
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| Today’s AI-driven discovery services—including maps, apps, search engines, voice assistants, directories, and social networks—have created a dramatic shift in how consumers find information online about your brand. Turns out, you can ensure that they discover accurate, complete, and compelling information about you at every turn: You. In Control. Everywhere. With Yext. |
| Planning for Effective Demand Generation is a MarketingProfs course that'll help you discover the questions to ask before you create personas, set up a documented lead management process with Sales, measure the impact of your efforts, and much more. And it's taught by an experienced and successful leader in demand gen. Let's get going... Start generating more leads. |
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So glad you could join us today!
—Vahe Habeshian, Director of Publications
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Comments? Contact us.
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