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MarketingProfs
Jan 7, 2016 Vol. 15, No. 4
In this issue
1. How-To: Trust Me... I'm a Salesperson: 4 Steps to Win Trust in the Least-Trusted Role on the Planet
2.  PRO  Seminar: MarketingProfs University's 'Content Secret Sauce'
3. Survey Says: The Top-Rated Marketing Automation Software Platforms
4. My View: What Millennials Expect From You on Social Media
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Advertisement  Struggling with time and project management? Check out our newest MarketingProfs University offering for 2016: Marketing Project Management Essentials. This 12-class course will help you move more projects through the pipeline, and achieve a better work/life balance. Use code PROJECT to save $200.
 
How-To
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Trust Me... I'm a Salesperson: Four Steps to Win Trust in the Least-Trusted Role on the Planet
By Donal Daly
Ask most people to describe a salesperson, and "trustworthy" probably won't be their first choice of adjective. Yet, to stand any chance of making a sale, you must establish credibility with your buyers. Read More
FOR  PRO  Members
Today's PRO Item
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Seminar: MarketingProfs University's 'Content Secret Sauce'
In this PRO seminar, you receive the keys to creating better content. With equal doses of humor, inspiration, and how-to, Ann Handley shares the secret ingredient to making your content stand out in a way that's uniquely yours. Read More
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Advertisement  Join us on March 10 for the kickoff of our brand-new MarketingProfs University course: Marketing Project Management Essentials. In this course, you'll learn how to better manage your time, projects, and teams. Use code PROJECT to save $200 today!
 
Survey Says
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The Top-Rated Marketing Automation Software Platforms
By Ayaz Nanji
What are the top-rated marketing automation products for small businesses, mid-market companies, and large enterprises? Read More
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My View
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What Millennials Expect From You on Social Media
By Adam Padilla
Millennials love conversations on social media, and they expect a lot more from brands than just "buy this, buy that" small talk. Read More

event calendar

Jan 5
FREE Seminar—Marketing Automation in 2016
Jan 8
Virtual Conference—Top Trends for 2016 | 3 online sessions FREE!
Jan 14
PRO Seminar—Algorhythm—The Pulse and Future of Brands with Mitch Joel
Jan 21
PRO Seminar—Inspire Change Through Stories and Symbols with Nancy Duarte
Mar 10
MarketingProfs University—Marketing Project Management Essentials

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Director of Publications: Vahe Habeshian
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Research Writer: Ayaz Nanji
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