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In This Issue
+ How-To: Four Steps to Getting Started With Social Selling
+ Podcast: Turn Customers Into Rabid Loyalists: Peter Shankman
+ PRO How-To Guide: Email Essentials: The Keys to Increasing Open Rates
+ Survey Says: Gender, Age & Left-Handedness... in E-Commerce [Infographic]
+ My View: Why Social Is the New Word-of-Mouth, and What That Means
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How-To Four Steps to Getting Started With Social Selling
By Atri Chatterjee
Most businesses now look to social media as a tool mainly for creating brand awareness. To do so, though, is to ignore the real power of social media—as a driver of leads and revenue. Here's how you can get started. Read More
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Podcast Turn Customers Into Zombie Loyalists: Peter Shankman Talks to Marketing Smarts
By Kerry O'Shea Gorgone
Peter discusses his latest book, Zombie Loyalists, Using Great Service to Create Rabid Fans. He explains how to make customers love you and how to increase revenue through better customer service. Read More
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PRO How-To Guide: Email Essentials: The Keys to Increasing Open Rates
In this 24-page guide, we'll discuss email open rates, industry averages, and ways to maximize your data accuracy. You'll delve into six key factors that have an impact on email opens—and discover tips for improving your efforts in each of those six areas. Read More
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Advertisement  PRO members receive exclusive access to premium MarketingProfs content including seminars, Take 10 video tutorials, How-To Guides, SmartTools, and more. Save 40% on your upgrade with code JANUARY.
Survey Says
How Gender, Age, and Left-Handedness Affect E-Commerce Behavior [Infographic]
By Ayaz Nanji
Women click around more on e-commerce sites, left-handed shoppers are slower, and older consumers tend to view fewer pages, according to a recent report from Content Square. Read More
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My View Why Social Is the New Word-of-Mouth Marketing, and What That Means
By Brewster Stanislaw
If you think about it, social is word-of-mouth. Except now it's digital, which means it has a whole new set of properties. Read More
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Jan 15
PRO SeminarThe Art of the Extraordinary Presentation with Dan Roam
Jan 20
FREE Seminar—Strategy and Campaign Assessment: Re-Upping Your Marketing Game
Jan 22
PRO SeminarMake Something People Love with Alexis Ohanian
Jan 27
FREE Seminar—What's Next: Seven Marketing Trends to Watch in 2015
 
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