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In This Issue
+ How-To: 7 Ways to Help Sales Use Marketing Content to Win Buyer Trust
+ NEW PRO Seminar: How to Effectively Engage Your Customers on Facebook
+ Survey Says: Android Captures 54% of Smartphone Market; Apple, 35%
+ Quick Take: The Wonderful World of Difficult Clients [Infographic]
+ My View: Set Yourself on Fire and Eat Doritos Locos Tacos
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Advertisement  Presentations make you nervous? Check out our latest MarketingProfs University course, Presentations Unleashed: Inform, Persuade, and Inspire. 9-classes designed to turn you into a presentation master. Register today and use code INSPIRE to save $200!
How-To Seven Ways to Help Sales Use Marketing Content to Win Buyer Trust
By Cliff Pollan
Buyers don't really care about your product or service; they just care about how you can help them. Accordingly, Marketing and Sales share a common goal: earning the right to connect with buyers. Read More
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PRO NEW PRO Seminar: How to Effectively Engage Your Customers on Facebook
Intel's Ekaterina Walter provides you with actionable tips to effectively engage your fans on Facebook. Learn how to scale your social presence, with multiple brands and across business units, and walk away with tangible examples. Read More
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Advertisement  Marketing operations has become the hot topic across enterprise organizations and a key component in nearly all growth strategies. Join over 100 marketing executives at the Marketing Operations Executive Summit—the event 100% dedicated to marketing operations. Hosted by MarcomCentral. Register now.
Survey Says
Google Android Captures 54% of Smartphone Market; Apple, 35%
By Lenna Garibian
Google Android widened its lead over Apple in the US smartphone market: Google captured 53.7% of smartphone subscribers in the US, while Apple secured 35.0%, according to data from the comScore MobiLens service for the three-month period ended in November 2012. Read More
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Quick Take
A Field Guide to the Wonderful World of Difficult Clients [Infographic]
Most companies must deal with clients. Unfortunately, some clients can be extremely difficult. To help you identify and handle challenging clients, Ciplex created an infographic highlighting the most common difficult client types. Read More
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My View Set Yourself on Fire and Eat Doritos Locos Tacos: Marketing Smarts in Review
By Matthew Grant
To kick off the new year, I created a highlight show of previous Marketing Smarts guests. The marketing wit, wisdom, and insight they share will energize your marketing in 2013. Read More
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Jan 8
 FREE Seminar—Why Video is So Important to Your Digital Marketing
Jan 10
 PRO Seminar—How to Effectively Engage Your Customers on Facebook
Jan 15
 FREE Seminar—Presenting to a Virtual Audience Without Freaking Out
Jan 17
 PRO Seminar—How To Become a Trusted Brand and Industry Leader
Feb 8
 Virtual Conference—Content Marketing: Expand your thinking around content sign up for free!
Feb 15
 MarketingProfs University—Presentations Unleashed Use coupon code INSPIRE to save $200
 
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