|
|
| advertisement |
|
|
|
|
| By John Shomaker |
| How does advertising yield improve when targeting digital ads to certain audiences? How much influence does the type of content users are reading when the ad is shown have on yield?
Read More
|
|
|
|
|
|
| In our most popular Take 10 webcast, Stephanie Miller covers five easy tips for writing the perfect email subject line. They're deceptively simple—just like a brilliant subject line.
Read More |
|
|
|
| advertisement |
|
|
 |
| Ad Spend Rebounds 8.7% in 3Q |
| The ad recovery is gaining momentum. Total US measured advertising expenditures reached $94.06 billion in the first nine months of 2010, up 6.4% from the same period a year earlier, according to data from Kantar Media. Ad spending in the third quarter was up 8.7% over 3Q09 levels—the largest quarterly gain since the end of 2004.
Read More
|
|
|
|
|
|
|
|
Three Steps to Getting Big Companies to Buy From You
|
| When pitching to big companies, B2B marketers tend to tout benefits without addressing concerns. The fact is, big company buyers may be afraid to do business with you. But taking these three steps to alleviate your large prospect's fears could help you seal a major deal.
Read More
|
|
|
|
| advertisement |  |
|
|
|
|
| By Stephen Denny |
| If consumers say your product "isn't for me" upon first glance, you can change that perception with three steps that'll make your "outlandish product more palatable."
Read More
|
|
|
|
|
|
|
|
|
|
 |
|
|
