MarketingProfs Today

Thursday, January 6, 2022

📋 Table of Contents

1. How to Add Audio Content to Your Marketing Strategy

2. Creating a Human and Relatable Voice for Your Marketing: Mark Schaefer on Marketing Smarts

3. Use Conversation Intelligence and AI to Win in 2022 sponsored webinar

4. Google's Guide to User-Generated Content

5. Plan for Growth MarketingProfs PRO webinar

Scroll down for more, including industry news, community goings-on, and other useful resources.

How to Add Audio Content to Your Marketing Strategy
article
How to Add Audio Content to Your Marketing Strategy
Audio of all types, from podcasts to voice search, is a powerful form of content marketing. If you're not doing it yet, here's how to get started. »
Creating a Human and Relatable Voice for Your Marketing: Mark Schaefer on Marketing Smarts
podcast
Creating a Human and Relatable Voice for Your Marketing: Mark Schaefer on Marketing Smarts
Forget about any data or trends before March 2020, argues speaker and author Mark Schaefer. The business world has fundamentally changed, and the winners are companies that can make a personal connection by showing up human. Read more and listen in on this fascinating conversation. »
sponsored webinar
Use Conversation Intelligence and AI to Win in 2022
Do you wish you had better visibility into the online-to-offline customer journey, and that you could take immediate action on insights extracted from customer conversations? With the right AI and conversation intelligence capabilities, you can do all of that and more. »
Google's Guide to User-Generated Content
infographic
Google's Guide to User-Generated Content
This infographic from Google provides a flow chart for publishers looking to incorporate UGC elements such as comments into their websites. Check out the infographic. »
Plan for Growth
MarketingProfs PRO webinar
So you've launched your campaign. Woo hoo! In the final session of our Digital Brand Activation Working Webinar series, discover what metrics matter and why. Join branding expert Nick Westergaard for this PRO-exclusive webinar. One part workbook, one part webinar, 100% action-oriented.
Prove your ROI
Afoot in the Neighborhood
MarketingProfs community goings-on
Happy New Year, friends. We're ringing in 2022 with a brand new Digital Brand Activation Working Webinar series hosted by Nick Westergaard! Send your next campaign to the stratosphere with four hands-on sessions in January and February, beginning with Brains Before Budget on January 13.
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Fractional CMOMarket ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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News You Can Use
Updates from around the industry
Pay It Now Plans Offering to Accept Crypto for B2B PYMNTS
X0PA AI Raises $4.2M in Series A Funding to Scale AI-Powered Objective B2B Hiring and Selections Solution AIthority
Cargo Positions for Further Expansion With Executive Team Hires PR Newswire
Smartly.io Acquires Ad-Lib.io to Expand Creative Technology Across Channels Business Wire
Firstlight Media Joins Google Cloud Marketplace to Streamline OTT Deployment PR Newswire
B2B Tech Subscription Startup REFPipeline Reinvents How Business Referrals Are Shared The Street
Upcoming Events
JAN
13
[Webinar] How Marketers Are Using Conversation Intelligence and AI Today to Win in 2022
45 minutes | sponsored by Invoca
JAN
13
[Digital Brand Activation Series] Brains Before Budget
Working Webinar with Nick Westergaard | 60 minutes
JAN
14
[Friday Forum] Email Marketing
3 live sessions | sponsored by Vidyard
JAN
18
[Webinar] Fewer Random Acts of Content
45 minutes | presented by Kenda Macdonald
JAN
20
[Webinar] Create Content That Sales Loves (& Actually Uses!)
60 minutes | sponsored by Allego
JAN
20
[Digital Brand Activation Series] Do More With Less
Working Webinar with Nick Westergaard | 60 minutes
FEB
11
[Friday Forum] Future Trends
3 live sessions | sponsored by MNTN
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