MarketingProfs: 4 martech trends | Experiential techniques for B2B | Barriers to B2B content

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Wednesday, January 06, 2021

	Opportunity Out of Difficulty: Four Martech Trends to Follow in 2021
	These Three Experiential Tactics Lead to Better B2B Virtual Events
	7 Tips to Set Up Your B2B Sales Team for Success MarketingProfs webinar
	The Top Barriers to Creating Great B2B Content [Study]
	B2B Forum Online x 2 MarketingProfs PRO event

Opportunity Out of Difficulty: Four Martech Trends to Follow in 2021

However 2020 played out for your company, it certainly illuminated some universal marketing obstacles that we can all learn from. Going into 2021, we can take advantage of those struggles—particularly in analytical technology—and turn them into opportunities.

The Trends, Behaviors, and Benchmarks Shaping Email in 2021

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To analyze the effects of COVID-19 on the email landscape and to provide insight into the state of email, SparkPost has released "Email in 2021," a comprehensive benchmark report that provides helpful guidance on the role of email in 2021. Download the report now.

These Three Experiential Tactics Lead to Better B2B Virtual Events

Experiential marketing doesn't have to rely on physical interaction. B2B companies can learn from their B2C counterparts by hosting virtual events that offer an interactive way for people to "leave" the house. To that end, focus on these three tactics.

7 Tips to Set Up Your B2B Sales Team for Success

MarketingProfs webinar

If your marketing team is like most, it spends a lot of time and energy generating leads for the sales team. But it may be missing out on lots of other helpful ways to enable sales and create shared success. Here's how to help Sales sell better—and more.

The Top Barriers to Creating Great B2B Content [Study]

Marketers say the biggest barriers to developing great B2B content are shifting internal priorities and interference during the creation process, according to recent research. Check out the findings of this study.

B2B Forum Online x 2

MarketingProfs PRO event

That's right: In 2021, we'll be putting on two Online B2B Forums—April 7-8 and October 13-14. And both are included with a PRO membership. Don't miss these action-packed events full of practical insights, inspiration, and community. Register for the April event today.

Profs Picks

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What will email marketing be like in 2021? Like just about everything else, email has gone through significant changes in the past year. How did email marketing evolve, and what will its role be in 2021? "Email in 2021," the latest benchmark report from SparkPost, sheds light on what marketers can expect. Based on a survey of 1,000+ marketing professionals, Email in 2021 (a) includes comprehensive analysis of email engagement and volume in light of COVID-19; (b) covers how forthcoming privacy changes will make email even more integral to successful marketing programs; and (c) discusses the rising popularity of creative email innovations like AMP for email and dark mode. And more. Download the benchmark report now.

Upcoming Events

JAN

[PRO Webinar] How to Move From Pitching Products to Marketing Your Point of View | B2B Backstage with April Dunford | 60 minutes

JAN

[Webinar] 7 Tips to Set Up Your B2B Sales Team for Success
sponsored by Seismic | 45 minutes

JAN

[Free Event] MarketingProfs Career Day
One day, six expert-led sessions, dedicated to making sure you start 2021 on the right foot (and land that dream job) | 5 hours

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—Vahe Habeshian, Director of Publications

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