MarketingProfs Today: Customer-Data Tactics | LinkedIn's Changes, Social in 2017 | News Readership

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: Five Effective Customer-Data Tactics: Resolutions for the New Year
2.	PRO MarketingProfsU Quick Study Course: Branding
3.	#SocialSkim: LinkedIn's Latest Changes, How Social Will Change in 2017: 10 Stories This Week
4.	Survey Says: Newspaper Readership Trends by Platform and Age

Don't miss Ann Handley and Jon Miller at our free seminar on January 17: How to Use Content to Fuel Your Account-Based Strategy. Register today.

How-To

Five Effective Customer-Data Tactics: Resolutions for the New Year

By Cory Munchbach

Marketers know that collecting and using customer data is central to generating positive business results. But, as always, the devil is in the details. Use these five tactics in 2017 to get more value from the customer data you're collecting. Read More

FOR PRO Members

MarketingProfsU Quick Study Course: Branding

This course contains 10 classes designed to help you define and build your brand—from how to attract your customers' attention and dollars to using PR, social media, and design to increase your brand's ROI. You'll learn how to find your brand voice, differentiate your brand, and much more. Read More

Ready to make 2017 your best year yet? Join us for our free Top Marketing Trends for 2017 Virtual Conference on January 13. Register today.

Survey Says

Newspaper Readership Trends by Platform and Age

By Ayaz Nanji

Newspapers reach 169 million adults in the United States each month via print and digital, according to recent research from Nielsen Scarborough. Read More

AT-A-GLANCE

#SocialSkim: LinkedIn's Latest Changes, How Social Will Change in 2017: 10 Stories This Week

By Christian Neri

Skim for a fresh start in 2017: all the LinkedIn changes marketers need to know; Twitter's cry for help, and its launch of 360-degree live video; consumers' concerns about social commerce; social selling tips to grow your sales pipeline; and much more! Read More

event calendar

Jan 5	PRO Seminar—Age of Disruption *with Scott Stratten*
Jan 12	PRO Seminar—Hug Your Haters with Jay Baer
Jan 13	Virtual Conference—Top Marketing Trends for 2017 \| 3 online sessions *FREE!*
Jan 17	FREE Seminar—How to Use Content to Fuel Your Account-Based Strategy
Jan 19	PRO Seminar—Improve Your Speaking With Comedy with David Nihill
Oct 3-6	B2B Marketing Forum—Save $800 when you register by January 31

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

Advertise with us: Call (866) 557-9625

Want to contribute an article to MarketingProfs? See our guidelines.

Copyright © 2000-2017 MarketingProfs, LLC All Rights Reserved
Terms under which this service is provided to you.
We protect your privacy. All logos and names are the copyrights of the respective owners.

MarketingProfs, LLC | 1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625