Today's dose of must-have knowledge | View in browser
advertisement
Advertisement
MarketingProfs
Jan 6, 2016 Vol. 15, No. 3
In this issue
1. How-To: Is Commoditization an Issue for You? Here's What You Can Do About It
2. Podcast: What Makes Buyers Tick: Dr. Carl Marci of Nielsen Consumer Neuroscience
3.  PRO  How-To Guide: Post-Mobilegeddon Survival Guide: Heeding Google's New Rules
4. Survey Says: How Consumers Perceive Native Advertising
5. My View: Three Ways That Personas Take Your Marketing to the Next Level
6. Quick Take: How a Growing Franchise Builds Its Brand Through Local Marketing
Share on Google+ Share on Twitter Share on LinkedIn Share on Facebook
advertisement
Advertisement  Struggling with time and project management? Check out our newest MarketingProfs University offering for 2016: Marketing Project Management Essentials. This 12-class course will help you move more projects through the pipeline, and achieve a better work/life balance. Use code PROJECT to save $200.
 
How-To
How-To Image
Share on Twitter Share on LinkedIn Share on Facebook
Is Commoditization an Issue for You? Here's What You Can Do About It
By Rick Steinbrenner
Marketplace competitors can easily make your products or services a commodity so that everything comes down to price. How do you know whether you're being commoditized? And how can you avoid that undesirable fate? Read More
Podcast
Podcast Image
Share on Twitter Share on LinkedIn Share on Facebook
What Makes Buyers Tick: Dr. Carl Marci of Nielsen Consumer Neuroscience on Marketing Smarts [Podcast]
By Kerry O'Shea Gorgone
Secrets for sussing out what truly drives buying decisions and brand loyalty, courtesy of Dr. Carl Marci, chief neuroscientist at Nielsen Consumer Neuroscience and co-founder of Innerscope Research. Read More
FOR  PRO  Members
Today's PRO Item
Share on Twitter Share on LinkedIn Share on Facebook
How-To Guide: The Post-Mobilegeddon Survival Guide: Heeding Google's New Rules
This 24-page guide will teach you how to optimize your website for mobile so that your home base can be badged "mobile friendly" and earn the search rank it deserves. Read More
advertisement
Advertisement  Join us on March 10 for the kickoff of our brand-new MarketingProfs University course: Marketing Project Management Essentials. In this course, you'll learn how to better manage your time, projects, and teams. Use code PROJECT to save $200 today!
 
Survey Says
Survey Image
Share on Twitter Share on LinkedIn Share on Facebook
How Consumers Perceive Native Advertising
By Ayaz Nanji
Do consumers believe that native advertising pieces on media websites are written by companies or journalists? Does the presentation of this type of content change how it is perceived? Read More
Quick Take
How a Growing Franchise Builds Its Brand Through Local Marketing
By Sanket Patel
National brands looking to capitalize on the "buying local" trend often rely on local affiliates—franchisees, dealers, etc.—to carry their marketing message to audiences. Here's how one franchise has been doing that. Read More
Share on Twitter Share on LinkedIn Share on Facebook
advertisement
Advertisement
My View
Podcast Image
Share on Twitter Share on LinkedIn Share on Facebook
Three Ways That Personas Take Your Marketing to the Next Level
By Gary Ostrager
By delving deeper into your customer base, you can create customer personas that help improve omnichannel marketing content in the following ways. Read More

event calendar

Jan 5
FREE Seminar—Marketing Automation in 2016
Jan 8
Virtual Conference—Top Trends for 2016 | 3 online sessions FREE!
Jan 14
PRO Seminar—Algorhythm—The Pulse and Future of Brands with Mitch Joel
Jan 21
PRO Seminar—Inspire Change Through Stories and Symbols with Nancy Duarte
Mar 10
MarketingProfs University—Marketing Project Management Essentials

advertisement
Advertisement
 
 

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

Advertise with us: Download our Media Kit
or call (866) 557-9625

Want to contribute an article to MarketingProfs? See our guidelines.

 

Copyright © 2000-2016 MarketingProfs, LLC All Rights Reserved
Terms under which this service is provided to you.
We protect your privacy. All logos and names are the copyrights of the respective owners.

MarketingProfs, LLC | 1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625