MarketingProfs Today: Commoditization | Neuroscience | Native Advertising | Personas

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In this issue

1.	How-To: Is Commoditization an Issue for You? Here's What You Can Do About It
2.	Podcast: What Makes Buyers Tick: Dr. Carl Marci of Nielsen Consumer Neuroscience
3.	PRO How-To Guide: Post-Mobilegeddon Survival Guide: Heeding Google's New Rules
4.	Survey Says: How Consumers Perceive Native Advertising
5.	My View: Three Ways That Personas Take Your Marketing to the Next Level
6.	Quick Take: How a Growing Franchise Builds Its Brand Through Local Marketing

Struggling with time and project management? Check out our newest MarketingProfs University offering for 2016: Marketing Project Management Essentials. This 12-class course will help you move more projects through the pipeline, and achieve a better work/life balance. Use code PROJECT to save $200.

How-To

Is Commoditization an Issue for You? Here's What You Can Do About It

By Rick Steinbrenner

Marketplace competitors can easily make your products or services a commodity so that everything comes down to price. How do you know whether you're being commoditized? And how can you avoid that undesirable fate? Read More

Podcast

What Makes Buyers Tick: Dr. Carl Marci of Nielsen Consumer Neuroscience on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Secrets for sussing out what truly drives buying decisions and brand loyalty, courtesy of Dr. Carl Marci, chief neuroscientist at Nielsen Consumer Neuroscience and co-founder of Innerscope Research. Read More

FOR PRO Members

How-To Guide: The Post-Mobilegeddon Survival Guide: Heeding Google's New Rules

This 24-page guide will teach you how to optimize your website for mobile so that your home base can be badged "mobile friendly" and earn the search rank it deserves. Read More

Join us on March 10 for the kickoff of our brand-new MarketingProfs University course: Marketing Project Management Essentials. In this course, you'll learn how to better manage your time, projects, and teams. Use code PROJECT to save $200 today!

Survey Says

How Consumers Perceive Native Advertising

By Ayaz Nanji

Do consumers believe that native advertising pieces on media websites are written by companies or journalists? Does the presentation of this type of content change how it is perceived? Read More

Quick Take

How a Growing Franchise Builds Its Brand Through Local Marketing

By Sanket Patel

National brands looking to capitalize on the "buying local" trend often rely on local affiliates—franchisees, dealers, etc.—to carry their marketing message to audiences. Here's how one franchise has been doing that. Read More

My View

Three Ways That Personas Take Your Marketing to the Next Level

By Gary Ostrager

By delving deeper into your customer base, you can create customer personas that help improve omnichannel marketing content in the following ways. Read More

event calendar

Jan 5	FREE Seminar—Marketing Automation in 2016
Jan 8	Virtual Conference—Top Trends for 2016 \| 3 online sessions *FREE!*
Jan 14	PRO Seminar—Algorhythm—The Pulse and Future of Brands *with Mitch Joel*
Jan 21	PRO Seminar—Inspire Change Through Stories and Symbols *with Nancy Duarte*
Mar 10	MarketingProfs University—Marketing Project Management Essentials

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Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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